If you are still wondering what’s the cutting edge technique to promote your business or profession, then let me give you a simple answer, its advertisement, marketing and promotion in the form of VIDEO.
Now when I say advertisement in the form of Video, its means advertising over the Internet because it’s very obvious that an average business man cannot even think marketing of the Television. Infact if you know how to effectively use the power of internet you can create wonders for your business /profession online. As of March 2011 with over 2 Billion internet users (and growing daily) you have an opportunity to showcase your business to such a huge number, which you won’t be able to do even if you can go for Television advertisement.
Top Advantages of using Video Marketing:
» Higher Exposure
Research and stats shows that people visiting your website are not much interested in reading the content, even if it’s their area of interest. Hey might read couple of lines in the starting and at the end, but very few of them will read it to the full. Rather Video Marketing has been the best alternative to it. If there’s a Video on that page sharing the same information more and more number of people had gone through that, hence the message has been passed in more EFFECTIVE manner. Therefore, straight away chances of getting in more business increases.
» Impact on the Visitor’s
If a Picture can say 1000 words, then what a Video can do ? Then Video does even more because you can create live Movies with Sound. This engages more senses than written text or picture which only uses one medium. Hence the impact on the visitor is much more.
» Viral Effect
Once you had a Video of your brand online and if people started liking it, YOUR WORK IS DONE. They themselves will start sharing it all over the internet and this will spread like a Viral, it’s called Viral Marketing and is one the BEST and EFFECTIVE medium of marketing when the consumer itself promoting your Brand.
» Interacting with your Client’s
Just image sending a Video Message or Video Email to your Client. He will be stunned !!!
This will have excellent impact because you will be able to express yourself 100% in the Video which is not possible using text and images. Hence it will help you in building long lasting relationship with the clients and hence getting the business forever 😀
» Cost Effective
Marketing your brand online through Video’s is much cost effective as compared to Television. You can capture a nice Video even through your Mobile with good camera, handy cam, laptop, etc. Hence allowing even a small scale business man to utilize the potential of Video Marketing.
With technological revolution taking place these days, it’s very easy to see the video’s on any device, like Laptop, Mobile Phones, Ipods, etc.
» Search Engine’s love Video’s
Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.
» People like to buy from people they know
This is one of the Top reason you should start Video Marketing, it’s a well known phenomenon that if you know someone you will not hesitate to buy something from them or something they are recommending. By using a Video to marketing your brand, you are creating a Personal and Emotional impact on the potential consumer, hence highly increasing the chances of closing a sale as they can feel that you are REAL.
Now when a VIDEO has so much to offer, how you can afford not to use it. Take out your Video recorder and start recording and start rocking & rolling all over the internet 😉
PS: Want to know what Cutting Edge VIDEO TECHNOLOGY I am using & creating Waves all around ?? Catch me @ http://vineetgupta.net/contact-me/ and I will reveal the Secret directly in your Inbox 😉
Tags: online video, video advertisement, video email, video marketing, vineet gupta