If you own a website and you have been looking for ways to increase the traffic to it, then it is likely that you will have come across several terms and strategies. One of the major terms you will most definitely have encountered severally is SEO or Search Engine Optimization.
While this is just one way of growing traffic to your site, it is easily the major and probably the most efficient and long-lasting method. There are a lot of different strategies that combine to achieve search engine optimization. One of the most important of all of the strategies is link building.
What is Link Building ?
To explain what link building is, we will need to try to explain what search engines really do. Search engines do not own content of their own. They only curate content that exists on the World Wide Web, index them and rate them based on certain algorithm.
What search engines want to do is to find content that best answers the questions of searchers. When a searcher types a keyword, the system looks through all the indexed content and tries to decide which contents best address the search query.
This is why you will find that the result of a search can include millions of pages but they are ranked from 1 to the millionth one. Of course, everyone wants to be number one or at least on the first page.
One of the ways through which search engines determine what page is likely to offer the most value for a given keyword is how many other websites that are linking to it.
If a lot of different sites are linking to another site, it tells search engines that there is something of value on that site that is causing people to link back to it.
The keyword used for the links will also play a role. You can learn more about why links are important here. This therefore led to the emergence of blog outreach or guest posting.
What is Blog Outreach?
This is simply a process through which webmasters search for and contact blog owners for the opportunity to feature a post on their blogs.
This is also known as guest posting. Website owners try to get posts with link backs to their websites on as many different blogs as possible.
With the right content and keyword optimization, you can build quality links back to your website through guest posting. In a lot of cases, the blog owners will be happy to get quality content on a subject related to the theme of their site in exchange for allowing a link back to your sites.
Done right, this can bring a huge boost to your site’s ranking which will directly impact the traffic that your site gets.
Why You Should Consider Using a Blog Outreach Company?
There are about three distinct processes involved in blog outreaching and guest posting. These include: identifying suitable blogs, contacting (reaching out to) the blogs and finally writing suitable content for each blog.
Depending on what your website is about, it is not likely that you will have the time (even if you have the know-how, which you may also not have) to search extensively for suitable blogs, reach out to them, get their responses and craft suitable content for each consenting blog.
If you can do this, you will not have any time for the actual business for which your website was setup.
Blog Outreach Companies are not just experts at this; they have the time and resources to handle each aspect of the process perfectly.
This, therefore, means that they can find the right blogs, find out how to contact them, get their responses and then create content that meets each of the blogs’ guidelines. This increases the chances of the content being published.
The effectiveness of this link building method is determined by a number of things, top of which are the quality of the blogs posted on and the number of such links generated over time.
This is also another aspect that a blog outreach company will do better. They can get more of these links up and running than you may be able to.
How to Choose the Right Company
Given all of the above, how should you go about choosing the right blog outreach company? To check these guys out, there are the number of things to consider. Let’s quickly look at three of the most important consideration factors.
The reputation of the company matters a lot. What are their past clients saying about them and the service they offer? If you can find this out, you will have enough to make a decision.
2) Pricing Transparency
Do not work with a company that does not provide you with a clear pricing template at the beginning. You should know exactly what you are paying and what you are paying for before getting started.
This is critical. Any company you choose must be one that offers detailed reports of what they are doing for you. This allows you to see if you are getting your money’s worth and if their processes are legit and natural. Everything should be in the open.
Once you can find the right company, you will enjoy increased traffic, brand recognition and of course business growth.