Has your traffic growth failed to increase conversions of your site? Is your SEO campaign not delivering the kind of return it should have? Is the problem of bounce rate on your website showing no signs of respite? The problem with your website is lack of engagement.
While your SEO campaign may be driving traffic to your website you aren’t being able to engage users reasonably on your website. Posting fresh and unique content might be a good idea but you need to look at other ways that attract the attention of your users as soon as they arrive on the landing page.
Is there an easy way to do it? The word ‘poll’ might have the answers to your problems and push your website up the success ladder.
The use of polls as a means to boost engagement on websites isn’t a new one. News and infotainment have used polls for engaging their users for long. It helps them make users a part of their content and letting them interact with the website.
However, the use of polls is no longer restricted to media websites alone. We are witnessing a major shift in this trend as websites ranging from corporate websites to those belonging to institutions and professionals are using it increasingly polls.
The biggest advantage with polls is that they offer something new and fresh to their users coming in. While your new user would be greeted with an opportunity to interact with your brand and be part of it immediately, your returning users get a reason to visit your site again.
Make A Poll Using Poll Maker
Creating a poll on your website doesn’t require the knowledge of rocket science as you may believe. If you have never tried your hands at HTML coding or using a design tool it doesn’t matter either as online poll makers let you let you create quiz without putting yours through a technology or design test.
In fact, polls makers have been conceived to be used by people who have limited or no technical know-how. An online poll maker comes with a state-of-the-art and easy-to-use dashboard that make quiz creation fun.
You can create a quiz and publish on your website whenever you want. All that you require is a poll idea in mind and a few minutes of your precious time.
To start creating a poll you can choose from a large selection of poll templates. These pre-designed temples are meant to save your time and also help people who aren’t familiar with design tools or lack creative instinct.
Once you choose a template you would have the option to customize it further to blend with the theme and colour scheme of your website. Once you are done tailoring the template you can easily add your question along with the optional answers to the polls.
You also have the opportunity to add images and other features such as stat counter and result features to your polls which make them even more engaging for your users. After you are done with these steps you can simply generate the codes that can be pasted on your website’s Content Management System or cPanel and go live instantly.
How to Use Polls to Boost Engagement?
Polls can be used creatively on the website to boost engagement. You can set different goals when you make a poll using an online poll maker. Let us take a look at some of the ways in which you can use polls to increase engagement on your website and enjoy other incentives.
- Questioners – As a brand, you need to constantly conduct surveys to know about your customers’ satisfaction with your products as well as their expectation. Why send third-party questioners when you have one on your website. You can use polls smartly to know what your customers want and expect from your brand. This knowledge allows you to stay ahead of the competition in the market.
- Brand Engagement – To succeed in the competitive market you need to ensure there is maximum engagement between you and your users. Polls being increasingly interactive are a great tool for brand engagement. You will be able to know your users better through polls.
- Product Promotion – If you are preparing for a product launch you can start a teaser campaign with polls. Create simple polls around your products and announce incentives for users who actively participate in the polls. Doing so you would be able to garner maximum attention around your product before its launch. This would improve the odds of your product doing well in the market.
- Lead Generation – Polls also serve as a great lead generation tool on your website. Instead of waiting for the user to share contact details via the boring form on the contact page of your website you actively engage with them. A lead generation form can be integrated within the polls and it makes lead generation easy.
To conclude you can clearly see how engagement on your website can be increased with the use of polls and how you can do it. In a competitive marketing environment, you can’t let your rivals gain the momentum while interacting with the customers. Use polls and you are all set to increase engagement, bring down bounce rates and most importantly improve conversion on your website.
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