Are you still thinking whether you should use Twitter for Business or not?
Let’s start by understanding “What is Twitter”?
Twitter is an online social media and micro blogging website which allows its users who share their status/messages upto 140 characters, commonly known as ‘tweets’. It has a social element with it as it allows you to ‘Follow’ people you want to and get whatever they tweet. And your tweets are shared with people who are following you.
Can it be used for Business or Professional use?
This question may arise in your mind initially when you start using twitter, you may find very irrelevant tweets like “I am talking my dog for a walk”, “Waiting for my flight at airport”, “Going for a movie”. On seeing such tweets you may feel what the hell I have to do is someone is talking his dog for a walk, or someone is waiting at airport or going for a movie. Is it all Twitter has to offer, if you have this misconception then I would suggest you to read this post carefully. Twitter can definitely be used for Business as well as Professional given you learn how.
How Twitter can Help Me?
As of year 2011 Twitter has over 200 million users. This means that there are large number of people tweeting with whom you can connect and pitch your business, products or services. If you are having a blog or a website you can share the URL in your profile which will continuously provide traffic to your Blog/Website. You can also provide the URL in your post’s to re-direct traffic to your Blog/Website.
Creating a Brand
In this internet driven world you have to create your Brand. One of the main objective of yours should be to create your brand and try to be seen at as much place as possible online. Twitter provides you space for your photo, link to your website, and to give a brief about yourself. This is what is required to introduce yourself and create a Brand for you.
Twitter is such a destination online where you can get customer feedback swiftly. This has been proven time and again. You can share or ask about a particular topic and expect to get replied on the same in few minutes (swiftness of reply to your query will also depend on how many people are following you). By monitoring your products and services for complaints you can get honest feedback, hence you can fill the loopholes and provide better service to your customer for future.
Share Latest News
What ever is happening in your business and industry you can share it with your followers and because Twitter is so instant and spontaneous your message will be taken within minutes. You can also give latest updates, announcements, promotional offers, etc, etc.
Marketing and Networking
Twitter is a great place to connect with people you know and people who are strangers to you. You will find many like minded people who think like you, have common dream, are from the same industry and have similar passion, and following such people on Twitter is truly a pleasure. You can create a strong rapport with them and market the product or service you offer.
Twitter is Viral
If you are sharing something helpful, important or interesting on Twitter it will go Viral. Viral marketing is simply when other people found your tweet helpful, important or interesting they will share it, hence when many people sharing your piece of information your tweet has become Viral 😉
Spy on Competition
If you are using Twitter for business then your competitors as well might be using it. You can spy on what’s there marketing strategies are, how they are helping their customers and all such stuff which gives you new and innovative ideas to implement and increase your business.
Reactions and Free of cost Market Research
Before starting the development of any product or service or before marketing any product and service how about hearing from the end user’s mouth? This is possible and is totally Free using Twitter. You can raise questions and queries in your tweets and get the feedback which will help you in formulating the final plan of action in accordance with the desired objective to be fulfilled.
When Twitter has so much to offer you cannot even think off ignoring it and not using one of the most lethal and important tool waiting in your kitty to be used.
PS: Which ever marketing mechanism you may go with be it Twitter or Facebook Marketing or any other always give it some time and be patient to see the results. Very often people adopt certain methods and very quickly ignore when don’t get much results. You have to realize that there’s no magic wand, but if perform required action consistently and persistently I bet results will be there for you. I have myself experienced it.