Acquiring the top position in Google has become a need for every website to remain competitive.
E-commerce websites are no less. SEO is the ultimate tool for websites to enhance their ranks on Google. Only using the best practices of SEO can help your online store attain a better ranking.
The E-Commerce websites that rank high are the ones that draw the maximum traffic to their online store, which is essential to increase the sales and revenue of the business.
Having known the value of SEO for your business, it cannot be underrated. Applying the best SEO practices will help your online store stay in the race with your competitors and even outweigh them.
The 11 must-do eCommerce SEO best practices to rank your online store are listed below:
1. Proper Keyword Optimization for product pages
Keyword plays an important role in the world of SEO. You can start your optimization process by thoroughly researching the right keywords.
Make sure you continue your research until you find the keywords that are extremely relevant to the products of your website. Getting the right keywords is the first step towards attracting the attention of your target customers.
As keywords are being used by other eCommerce websites also, try avoiding the more competitive keywords.
Also, avoid using broad keywords as they can increase the bounce rates of your website. Consider making more usage of the low-volume keywords for your eCommerce website. Use high target keywords that will help your website draw more organic traffic for your online store.
Long-tail keywords are becoming a new way of keyword optimization. Using more of the long-tail keywords in your eCommerce website can help you scale high. This can even help you increase the conversion rate for your online store.
Avoid using the same keywords for the different pages of your website. This is another way to optimize your keyword usage and to improve the rank of your website. Researching the keywords used by your competitors and using keywords tools to find relevant keywords also helps in keyword optimization.
2. Following a Correct Link Building Strategy
Link building is one of the best SEO practices that will help your eCommerce website to rank high on the search engines.
Focus on incorporating quality links to your website. Availing links from the low authority sites can further degrade the rank of your online store.
So, make sure that you use the links only from the websites that have high authority. Obtaining links from the reputed sources can be very beneficial for your eCommerce website from an SEO standpoint.
There are ample of options available for you to get backlinks for your website. Make sure you do not go with the easy ones as they do not offer links and may hamper your SEO ranking.
Invest your time in finding the best backlinks to reap the benefits of a higher positioning on Google.
Effective link building will not only enhance your rank but will also increase your sales. It will also help in enhancing the brand recognition of your online store.
3. Gather User-Generated Content to get Audience trust
The usage of user-generated content has become a recent trend in SEO practices to help your website rank high.
Using user-generated content is simply about understanding the psychology of the visitors of your website. It helps you in obtaining unique content. As Google always appreciates unique content, it will help you improve the ranking of your online store.
Integrating the user-generated content to your product pages helps in elevating the rank of your site. The contents can be the reviews of your users or the frequently asked questions by your users.
It can even include photos and videos to add a unique touch to your website. These contents can also be a way of generating effective keywords too.
The unique content helps your website rank better while the reviews help in increasing the conversion rate of your online store.
The user-generated content also allows your potential customers to view the testimonials of your existing customers, which helps them to build trust in your websites. This impacts their buying decision and convinces more customers to purchase from your store.
4. On-Page Optimization with user experience in mind.
On-page optimization also falls under the category of best SEO practices, which involves making effective changes within your website to obtain a better ranking.
On-page optimization starts with the right use of keyword at the right place. Try including your target keywords in the titles, heading and the subheadings of your different product pages.
For better outcomes, you can also add the keywords in the product descriptions paragraphs and even in the file name of product images.
Enhancing the architecture of your website also comes under on-page optimization. A website with optimal architecture is successful in attaining better rankings and ultimately high conversion rates.
E-commerce website mainly benefits more from better architecture. Make sure that your website is designed that the users can easily access all your web pages.
Ensure that a few clicks can take your potential customers through your home page as well as your product pages.
Internal linking is also an important area of on-page optimization. But make sure you do not overload your website with the internal links. Internal links allow you to use your anchor texts and rank high on Google.
Enhancing the user experience of the visitors is one of the core responsibilities of the eCommerce websites. When the usability of your website increases, you can acquire more happy and satisfied customers. Enhancing your usability includes easy navigation, speedy loadings, and quicker checkouts.
5. Content Optimization
Content optimization acts as an effective SEO practice to enhance the ranking of your online store.
Avoid using any duplicate content in your web pages. Even if you want to convey the same message on the different web pages of your website, consider changing the wording. This help makes each of the content unique.
Consider adding blog posts on your website. In the blog posts, you can use more keywords to help your online store rank high.
In the form of product descriptions, buying guidelines, and more, you can keep your customers engaged with the content of your website. Make sure to present all the content in a way that is interesting as well as compelling for the customers to buy your products.
6. Image Optimization
Using quality images is one of the best SEO practices to rank higher in the search engine. E-commerce websites that use high-quality images can score high in the Google rankings.
The quality of product images has an impact on the buying decision of your customers. The images that can attract the attention of the visitors are likely to increase the conversion rate of the online store.
Make the most of the high quality and interesting pictures for your product to draw more traffic.
Use such pictures that help the user to relate well with your product offerings. Even if you are using videos, make sure to use videos that are of very high quality.
The file name and alt texts of the images also matter. Take advantage and insert your target keywords as the image file names to enhance your rank on Google.
7. Customized Product Descriptions
When your online store offers the same products as that offered by other websites, consider using customized product descriptions. Instead of simply using the manufacturer’s description of the product, consider creating your own.
As manufacturers provide the same product description to all the websites, it can have negative impacts on your ranking. As Google views it as duplicate content, your SEO ranking is sure to fall low. Therefore it’s important to create customized product descriptions for your eCommerce website.
This helps you in maintaining unique content and also makes your website stand out among your competitors.
It gives your brand a unique recognition that helps in reducing the bounce rates. This, in turn, enhances your website rank and increases your conversion rate.
8. Fix Current Errors
Fixing up all the existing errors of your website is an essential SEO practice to enhance your rankings. Check for errors and problems on your website that have the potential of increasing your bounce rates. Check all the product pages, images, links, and content to make your website error-free.
Make sure your webpages do not contain any duplicate content or images. The common error of 404 and 302 must be check properly and fixed quickly. Fixing the broken links is important to ensure that your customers do not abandon your website easily.
Having a slow website speed is one of the big errors that need to be fixed. If your eCommerce website works slowly, your bounce rate tends to be high.
No customer wants to wait long for a site to load. This results in customers easily abandoning slow websites.
Changing your host server and optimizing the product image sizes helps enhance the website speed.
Increasing the speed of your eCommerce website is one of the best ways to improve your rank on Google.
9. Mobile Optimization
Mobile optimization is one of the most used SEO practices to enhance the rank of eCommerce websites.
Mobile-Friendly websites are usually ranked high. Today more and more people opt to shop from different websites using their smartphones. Therefore, it’s essential that your website must be able to function well on the mobile.
If your eCommerce website loads slow on the mobile, your Google rank is sure to be affected.
Mobile shopping is in recent trends, and most of your potential customers are waiting to buy your product through a mobile phone.
In such a situation, ensuring that your website is mobile-friendly, proving your customers faster access can go a long way in enhancing your rank.
This will also help your online store to drive more traffic for your business.
10. Optimize Category and Product Pages
Optimizing the category and product pages of your eCommerce website is also one of the best SEO practices to enhance your rank.
As products are the main elements of the eCommerce website, the product pages must be optimized to captivate the attention of the users.
Optimizing the product page includes using high-quality product images and adding your target keywords in the image description.
You can also add the keyword in the image name. You can also add reviews of your happy customers, along with each product to attract more customers.
You may even add the frequently asked questions to answer all the queries of the visitors about the different products.
Optimizing the category pages is also important for the eCommerce website to improve its ranking. Make sure your category pages are well designed to group all the similar products.
Optimizing these pages is essential to help your customers find their desired products with much ease.
11. Add Blogs and produce high-quality content
Blogging for eCommerce websites is another best SEO practice to help the online store scale high. Blogs allow you to add more keywords to your website.
By adding blogs, you can insert more keywords that haven’t been used in the main pages of your eCommerce website.
Try adding high-quality blogs that help your readers know more about your products. Blogs must be user-friendly.
It can contain useful information or guidelines that will benefit your customers. It can also contain the stories of your happy customers. Make sure that the blogs are visible on your website to ensure better success.
SEO will always remain the key to success for every website. Be it a general website or an eCommerce website; all require to exercise the best SEO practices to avail better rankings on Google.
Starting from the keyword optimization to the adding of blogs, each one is important for the eCommerce websites from an SEO standpoint.
If you want to stay ahead of your competitors, then you need to follow all the necessary methods which can improve your search engine rankings and get more traffic and sales.
Following the best SEO practices effectively will help your online store acquire top rankings on the search engine.