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Home  /  SEO • Blogging • Make Money Online • Online Marketing  /  Important Tips for an eCommerce SEO

Important Tips for an eCommerce SEO

Vineet Gupta February 06, 2018 9 Comments
ecommerce seo
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An eCommerce SEO

This is the text appearing on products as categories in the navigation of the website.When we talk about shipping I ‘ m sure that you have created an internal linking. Don’t set too many navigation choices on the page because you’ll have besides many navigations. The largest crack out in website navigation flow that is quickly finding the data which they actually required.

1) How to make an eCommerce website with the proper navigational structure

Points to be noted for basic navigation: Navigation included in only main categories or perhaps in the child categories.

Home Page Link: As well your logo image link, Not everyone to recognizes logos link returns to the home page, so you need a connection in the navigation bar.

About us, Link: About us, part is a more informative part then don’t build it so much unmanageable. About us page, in the primary navigation, it will help to establish the trust and believability.

Mobile Number: Many websites don’t place their phone number rather than they redirect the customer to website form. perhaps it reduces confidence and security from the client. And the other side email is too neutral for some Client’s linking. 

Check out the link: Having shopping cart/checkout in eCommerce site will link’s help to maintain user’s engaged in the betraying procedure. Then It will very easy to convert them into a daily customer.

2) PAGE TITLES:

A page title is the most significant factor for on-page ranking. Search engine result page displays the title which you have set on your page. All page of your website should have a single title tag.

Meta Description for eCommerce SEO: The advantage of meta description tag is to offer an abbreviated and summary of your whole website then people decide to visit your page or go around.

Place your right keyword for the targeted page: Keyword research is a primary process for the target keywords and holds your meta description under 165 characters. If you make longer search engine perhaps not display it in full report which you have seated.

 Beginning with an introduction to creating meta description: The Meta description is the short description of the page, so if you set a meta perfect to the page information, then people will visit your page after reading meta description.

Thinking about meta description transition factor:

Learn {Keyword} to shape your future.
Buy now {Product_name} from {Company_name}
Order today {Product_name}

Give the reason to a user for click on the link:

Admit reason to read the page and whole content.
Expose why…
how to install…
find perfect solution…
how to download…

Test of an achiever meta description: 

First, read description yourself then think is it obliging to build you click? After that read meta description and recall Does it prompt you to purchase from this eCommerce site. You can also test using A/B testing.

3) Enable HTTPS on your site

Migrate your eCommerce website from HTTP to HTTPS with SSL/TLS certificate, which allows data accessible over an encrypted connection. Generally, eCommerce site collects personal details from online users, So it is recommended to encrypt all information sent between the visitor’s computer and the site using HTTPS which is secured via Transport Layer Security protocol.
Google forcing webmasters to enable HTTPS on their website to prevent data breach or Man-in-the-middle (MITM) attacks. In 2014, Google has been started to use HTTPS as a ranking signal. If you want to increase customer trust and website credibility, then EV SSL certificate is recommended because this certificate provides the highest authentication to your eCommerce website and show green padlock icon, Company name in the browser address bar.

4) Why ALT tag impact on SEO?

The search engine can’t understand the image, but an image can frolic a significant role in how to translate people to a web page. When Googlebot crawl a page, an image with well-formated ALT text leads to how the page is indexed.

If the image does not display in the browser, for any reason, the alt text will display in the space of images, collapsing settings to what image is really arrest for those who can not visit them again.

Another time you’ll visit a site with loading speed issue then the problem is image will not load correctly but ALT tag loaded then visitor gets an idea about the website. It is most important to convey a message with the excellent image.

Some Browsers expose ALT tag when a visitor hovers their mouse over the image. If you have ever display that type of image marveled what it means and hung concluded it to wait for some time then you will definitely know about the image and seated Alt tag.

5) Responsive web design

Responsive web designing means easy to visible in all devices and read properly while resizing as well as scrolling from desktop to mobile and vice versa.

If your website is not responsive than you have to manage two separate sites for desktop and mobile also need to manage separate SEO campaigns. It is quite complicated instead of handle one site. Then it is the beneficial way to make website mobile responsive.

6) What are the benefits of Canonical Tag?

The search engine provides a way in which we allow to differentiate multiple URLs having same or one landing page. Using canonical tag, we can define which URL to give a canonical tag.canonical tag helps webmaster forbid repeated content issue.

Suppose you have two same page including same content.then give one URL as a canonical.
For example,
www.example.com/seo
www.example.com/seo
In above pages choose the most relevant page after that gives label canonical of the remaining page. 

7) Optimize page loading time

Decrease website speed is difficult things. Factor effect on the sites having an image with high resolution, flash, and script. If your site is taking more time to load if yes then think about the customer having a poor connection. That customer obviously closes your site and go through the another.

If you have shopping site and website take a more a more loading time the generate the problem is all content will be loaded, but the image of the product take a more time to display that is the bad impression to the customer.

8) Set proper Long tail keywords

Long tail keywords will help you to rank higher easily. You need to set the long tail keywords into meta tag, H1 tag, ALT tag and also into the content. Then make sure you realize search required long tail keyword which demands from the user related your products.

9) The role of Sitemap

The sitemap is a group of All URLs in the whole websites.HTML sitemap is beneficial for the robot as well as human readable. Most of the merchants prefer to create an XML sitemap using Magento eCommerce development. It becomes easier to generate the sitemap.

10) Append site link to your Website

You can add sub-heading which is more effective for the visitor who comes to visit your specific internal page. It may take a less Time and also may increase the Click through rate.

Built your site with user’s most visited pages with the clean navigation like Jobs, About Us, Our Team and Shop. It will help you to a better understanding of the user as well as Google.

11) Add Google Analytics to your site and gets lots of benefits

Google Analytics is a tool. using that you monitor online visitors. Then able to how your page most visited and click by the user. It is an effective way to track campaigns that are managing traffic to your website. First of all, target your potential customer and see which keywords search more for the specific product on your website hence you can provide better services to your online customer. Also useful for finding traffic from different sources.

12) Create a social media surroundings

The social media environments can be increased more traffic to your website by engagement with the customer and communication via social media. Then put social plugin is beneficial to your store. And you can also set a social media login buttons like follow buttons and join with the user experience. It will increase the trust between the customer and affect the search engine ranking.

Conclusion on eCommerce SEO:

This article covered the eCommerce SEO tips and got more benefits using Magento. Magento is In short eCommerce SEO enhanced all over results of the websites. In short Using eCommerce site, we can expand business national and international market with few investment.

Read Also

  • Google Accelerated Mobile Page
  • 5 Things That Matter When You Are Learning SEO for B2B
  • 7 Fundamental Rules You Can’t Ignore When It Comes To YouTube SEO

 

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Tags: ecommerce seo, ecommerce seo services, ecommerce seo tips, magento seo, seo ecommerce, seo ecommerce tips, seo for ecommerce, seo tips for ecommerce sites, seo tips for ecommerce website
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About Author

Vineet Gupta

Vineet Gupta is an internet marketing professional. He loves to research and learn about the latest developments Google does in their search algorithms. For 8 years he has been helping businesses in brand building and improving sales and revenue. In his free time, he likes to play with his Dog, watch Cricket and listen to Luis Fonsi. You can connect with him on Instagram.

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9 Comments

  1. Sarah Magbi Reply
    July 6, 2017 at 6:47 am

    Great article Vineet. I agree with you on all 11 tips you listed. I totally agree on having a mobile friendly site and desktop site. Especially now that there is a slight decrease on PC users. And of course not to forget about social media engagement. Keep on sharing, thank you!

  2. Tristan Chua Reply
    August 15, 2017 at 1:15 pm

    Hi Vineet, thanks for sharing us these wonderful tips for e-commerce especially in regards to SEO-related e-commerce. Definitely agreeing with you that a good web design and development can totally improve one’s ranking and optimization. Keep up the great work!

  3. Carl Rowe Reply
    November 9, 2017 at 10:19 pm

    Hey Vineet. Great post. Can you tell me what’s the avg. conversation rate of ecom sites?

  4. Neha Sharma Reply
    November 22, 2017 at 10:07 am

    Hey Vineet,

    This post is fantastic, the only thing which I found missing is ‘Real Time Customization’ which is nowadays in trend.

    Keep posting such valuable information! I would surely look forward to more blogs written by you.

  5. Neha Sharma Reply
    January 18, 2018 at 4:25 pm

    SEO trends keep on changing so it is very important for online businesses to remain updated with all new updates about SEO.

    https://searchengineland.com/ is one of the best source for getting updated information all about search en

  6. Regex SEO Reply
    January 25, 2018 at 10:55 pm

    Great piece of content! Optimized loading is also important because a user who immediately leaves the website doesn’t count as a visitor

  7. Rashel Ahmed Reply
    January 9, 2019 at 12:33 pm

    Wonderful post. I really like this post. Thank you so much.

  8. Gaurav Jain Reply
    February 21, 2019 at 6:03 pm

    These are some of the worth considering SEO tips that will help people to optimize their SEO rank. Informative blog! Keep on guiding this way.

  9. Voila Reply
    May 1, 2019 at 5:52 pm

    Amazing post and very useful tip on SEO for eCommerce websites and those using Magento. We at Voilabiz are also specialized in KAM, Onboarding, Listing, Cataloging, retail services, studio photography.

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