If you are not investing in video marketing, then you are missing out. Videos are a great tool to explain your products and to promote them. In fact, according to studies, the human brain processes visual content 60 thousand times faster than text. This shows how effective a video marketing strategy can be. But the question is how do you create a video marketing strategy that aids the progress of your business?
Here are five ideas that help you create an effective video marketing strategy.
1) Add some creativity to your videos
No business is new to video marketing. There is a surplus of annoying and tedious advertisement videos on the web. So, in this jungle of content that is also known as the internet, your videos will require something different and special to get viewed. That something special that you need to add to your videos is creativity and uniqueness. Try to incorporate some relatable stories into your videos rather than focusing too much on the numbers.
Adding comedy to your videos can be a great method to gain the attention of the viewers. These enjoyable videos will attract customers instead of annoying and be repelling to them. You need to ask yourself, how exactly is your video better than the competition? For your videos to be more effective than the competition, they will have to stand out of the crowd, and this objective can only be achieved through creativity.
2) Have a respectable production value
Production value is very important when it comes to video advertising. To get the best results out of your advertising campaign you will need to spend some budget on it.
Invest in a decent camera that can record HD videos. Your advertisement videos don’t need to be on the level of Hollywood movies, but they do need to be better than something a kid shot on their phone. A proper camera can significantly improve your videos.
Also, you should consider getting some professionals to produce your videos. They have the skills required to portray your creative ideas in the form of films. If you’re a little low on the cash, consider hiring some interns who are students of media sciences. You can get your desired video, and they can get some college credit and job experience.
3) Make your videos according to your viewers
Understanding the audience, you are appealing to is very important if you want to create a killer video advertisement. Consider collecting some information about the usage of your product and effectiveness of your advertising. You also need to consider factors like location, age group and gender of your buyers and appeal to them accordingly.
For example, if you are selling something that is meant for kids, you should create advertisements that will be attractive to their age group. You can add some cartoons and animations to your advertisement. Or you can compose a jingle for your videos that the kids will enjoy. So having the proper information about your audience can be very helpful in creating the most effective marketing videos.
4) The starting of your videos needs to be solid
Did you know? One-fifth of users click away from a video before ten seconds. And by the time your video reaches 2 minutes, 60% of users would have clicked away. And these numbers remain the same regardless of the length of the videos.
These statistics show that how important it is to have a solid and robust starting in your videos. Try to make the first ten seconds so exciting that people are compelled to watch longer. Don’t get straight to the numbers in your videos instead start your video with a relatable and enjoyable story, also try to make the initial seconds of your video comedic and creative so that maximum people complete it instead of just clicking away.
5) Promote your videos on the right platforms
Choosing the best platforms for the promotion of your videos is very important. Social media websites are growing day by day and are becoming the best places for advertising. Billions of people use social media websites such as Facebook, Instagram, Snapchat, and Twitter.
Out of all these apps, Instagram is the best for advertisement of videos as it has the highest engagement rate. The engagement rate of Instagram is 40 percent higher than Twitter and 45 percent higher than Facebook.
Also, make your advertising videos and website mobile compatible. The usage of mobile devices over desktop devices is increasing rapidly. According to Google, around 60 percent of their search requests are received from mobile devices. A majority of people use social media on their mobile devices so, to access them your videos need to be mobile compatible.
Author bio: Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on squareship.com.