The best time for TikTok is 2020, where the app has crazy stuff like weird dance moves and brand challenges. This app serves as one of the powerful marketing tools for brand promotions and advertising.
Interesting Facts about TikTok:
TikTok is 15-seconds or short-sized video creation app that can never be made to a larger size like YouTube. Like other social media platforms, TikTok got geared up with the connection links and within the friend’s circle.
Anyway, targeting what’s popular and viral. Using TikTok, the users need to have the perfect chance to reveal their creativity or display their special skill and share it in the world.
TikTok was the most downloaded app of 2018, where the platform has been witnessing a massive boost in recent times. Based on the Comscore, TikTok’s U.S. special visitors count increased by 48.3% between this January till March of 2020.
Moreover, the time spent on the TikTok expanded subsequently this year, where the U.S. visitors made an average spend of about 14 hours and 15 minutes on this TikTok app in March 2020 with a 26.2% expansion over January 2020.
Working of TikTok:
TikTok provides a fully focused vertical video experience, where its regular mission to motivate creativity and bring happiness. On the contrary, there are more inactive social media platforms, say like YouTube. TikTok’s users are highly involved as the content makers.
TikTok is a piece of social entertainment that grabbing the attention of teens over the world. Users can also activate other content through comments, shares, and video responses.
On their homepage, the users have access to the following option and the for you tab. The app appears in such a way with a designed to catch the users in an explosion of the video keeps them displaying automatically.
Thus the discover tab; users have access to the famous challenges and hashtags. TikTok’s most famous video content includes hacks, DIY, lip-sync, dances, and many more.
Preference of Use on TikTok:
TikTok is obtainable in about 150 markets around the globe with 39 various languages. India, United States, China, and the United Kingdom are the most active countries on TikTok.
In September 2019, more than 48% of TikTok’s active mobile-app user base was from the U.S. that included the age limit of 20 years and younger people; they have a higher populated rate than Snapchat of 44.5% and even 43.5% of Instagram are between the age limit of 18 to 24 years old.
Additionally, in TikTok’s U.S., 60% of the users are female, and 40% of the users are male.
How is TikTok popular?
Some of the main reasons behind the TikTok’s to increase their popularity:
- TikTok’s algorithm is a completely powerful tool as it commands which the users check video content mostly than the suggesting content from Instagram and Facebook. Their special algorithm permits the users to capably to become more successful.
- TikTok’s success depends on Gen Z by using social media as an entertainment factor than a space to share their personal updates,
- Users have the perfect path to a broad variety of time effects options, split screens, green display screens, video transitions, visual effects, and emojis to increase their creative effect.
- TikTok users also access a wider music library to include the different sound effects for their creation.
- The social media platforms have an integration with Apple Music.
- There are lots of videos on TikTok targets on remaking other challenges or video. Moreover, users don’t have effective talents or the perfect access to be happy with the tools to make the user-generated content and jump with excitement.
Simple Tips to implement TikTok as a Marketing Tool:
The last idea you need to understand for doing business is to use the platform without even knowing the reason, the users, and their creative potentials. Every brand should take some time to research, test, and implement the platform before its start.
Keep reminded of the brands who are looking to include TikTok in their marketing:
1.Keep branded content precise and engaging:
Internet users need to keep their videos short and precise to the point. Day-by-day the videos are getting lots of attention within a small span. As far as Gen Z audience is concerned, their attention is less than 8-seconds. So you need to follow smart tactics to grab real TikTok hearts from this group of the audience..
2.Don’t ever repost the content from other platforms:
Make a thorough research on the several platforms say for Facebook and YouTube likely this strategy won’t do well. Try making out the brand new videos by using the TikTok guidelines than remodeling their content from other platforms. Remember that the TikTok even flags off with the content of the low-quality video.
3.Target on entertaining with your content:
On the contrary, the audience would be waiting for the shopping motivation, where the TikTok is the basis for the entertainment. Your video’s main goal is not informational or promotional, yet it should be entertaining. Say for brands, working with the influencers and content makers, and you can include the genuine factor to a video post without even removing the entertainment knack.
4.Be transparent and explore new ideas:
TikTok is a really new platform, and brands that need to study the platform from inside and out. Not only have brands cracked the TikTok code, yet there perfect chance to try out the fresh concepts and check whether they work or not.
5.Make is really simple and relevant:
If you are launching the new hashtags or new challenges, then be sure to make your video to be easy to resonate, fun, and accessible.
How to Run TikTok Ads?
TikTok is one of the self-serving platform, perfect for the advertisement possibilities with the special ads, they are:
Branded Hashtag Challenges: This features the special highlights from the user-generated content. This type of ads helps to remake or recreate them participating in the challenges and hashtags. The Branded hashtag challenge drives to engage your viral story successfully.
In-feed native ads: This type of ads are clickable, present with the long full-screen vertical video experience, where the ads run for about 5 to 30 seconds.
Top View Takeover: Similar to the in-feed ads, the TopView gets viewed by the users. Also, the ads run about 60 seconds, with the sound effect on.
Branded Effects: Brand Takeover: It is the combination of the image, video, or GIF that get displayed when the users open the app, where it long last between 3 to 5 seconds.
Thus, the main objectives of TikTok ads are maintaining traffic, app installations, reach, video views, and conversion rates. It is also known as the conversion funnel.