SEO Team: 6 Steps to Get Whole Company Involved in Digital Marketing

Alone we can do so little, together we can do so much –Helen Keller

As said by Helen Keller we can’t proceed alone on the path of success, If we need a complete growth of company than everyone have to take responsibility and work together as a team. And in the same way, we can build a strong SEO team and lead a company on higher peaks of success by just a small cooperation of every employee in an SEO team.

In this article, you will get to know some easy and best ways how a small contribution of each person can make the best SEO team for any organization.

Any digital marketing campaign can help you create more awareness, increase sales and heighten brand recognition. And who is there to talk about you and your company better than the people who make things happen every day?

Employees are trustworthy, (or at least that’s what most people think when searching for information about a product or a company online; just look at the success of Glassdoor).

Some backstage information and a few honest chats with the faces behind the brand can improve your image online and increase trust in your products.

But giving away the company’s username and password to all your employees without instructions is not always a smart decision.

How to Build strong and Effective SEO Team

Check out these 6 steps to get your whole company involved in digital marketing without creating social media damages.

1) Teach your employees to work together

This step is fundamental if you’re planning to start a successful campaign online. You need to have a strong team, formed with members who work in different departments, from production, marketing, or HR. They should be able to understand your strategy and to implement it without errors.

So, invest in team building and teach your employees to communicate with each other efficiently to get great results. Make them feel like part of the strategy, organizing meetings periodically and discussing goals and milestones with them.

Use an intranet, or project management software, to develop group communication and build a strong community inside the company. You can also hold surveys among your team members and ask them how they would like to be involved in your digital marketing strategy.

And remember that things are easier when people are happy. Make sure your company provides a pleasant place to work. If your employees are satisfied with their jobs, they’ll have no problem sharing their happiness online among their friends and followers.

2) Educate your team about your products and your brand

When planning to send your employees out on the internet to advocate for your products, you must be 100 percent sure they know what they’re talking about. This means they must be permanently updated about products, services, and other useful brand information.

Encourage your team to use your products through exclusive discounts or giveaways. If your employees trust your product, having them talk about it online is a natural step forward.

3) Encourage your employees to share content on social media

Employees can make a difference when promoting business if they know how to do it correctly. Organize courses, for storytelling and basic PR, to teach them how to communicate effectively online.

Set clear rules and give precise guideline about topics, style, and information that your staff can share online. Every tweet or Facebook post should respect your company’s policy and reflect your values.

Encourage your team members to share content about your company online using their accounts. What they share will get more reactions than your initial post, published on the company’s official channel.

Put together a publishing plan and encourage your employees to respect it. Filling Facebook with the same three links twenty times a day from different accounts is not going to bring good results in the long term.

You can even organize sessions in which employees connect through the company’s social media channels and chat with friends and followers. Ask them to be honest when talking about their jobs and to promote only those products in which they believe.

4) Involve your team in content creation

With more people working on your content, you have the chance to cover a large number of important topics about your industry. Ask your employees to come up with ideas and useful information to share with your readers.

Create a blog, a podcast, or YouTube channel, where employees can contribute. Name a content manager who will decide the number of posts, their frequency, and their topics. This way, you’ll have constant new articles and videos to share with your audience.

If you have decided to localize your website, make sure you have contributors from each country you’ve localized for. This way, you can provide all your clients with useful information, which will help you maintain your followers from all parts of the world.

Employees can also give you interesting ideas for your newsletters and email campaigns. Check with them the information you wish to email to your regular audience. A personal touch from some employees can improve the way you communicate with your clients.

Choose your contributors wisely, though. Experience may be more important than writing style. Content managers can help with editing content, but they don’t have expertise in every area of activity and may not be able to correct technical errors. If your employees share false or imprecise information online, your company can lose credibility.

5) Define your goals

When developing a digital marketing strategy, set measurable goals: reach, reactions, numbers of shares or views.

Ask your employees to measure their involvement in each campaign: how many hours they spend for documentation and content creation, the number of tweets, shares, chats with customers, etc.

Encourage your team to be active online but through measurable efforts. Otherwise, you risk all your company spending time on Facebook or Instagram during working hours.

Keep an honest dialog with your employees. Tell them what your goals are and what you hope to obtain by getting them involved in your marketing strategy.

6) Analyze results periodically

Use insights and analytics to see how your employees’ efforts reflect in sales and customer experience. It’s important to see if your approach converts online followers into clients and if old customers appreciate your online activity enough to come back to your products.

Offer rewards when your team reaches objectives and always discuss new ideas that can help you improve your strategy.

No matter how you decide to implement a digital marketing strategy that involves your entire company, keep things simple. Listen to what your team has to say, encourage fresh ideas and implement new ways of communication, inside your team and with your clients online. And, most importantly, periodically measure and analyze results.

Author Bio: Christina Comben is Content Manager at translation and localization specialists, Day Translations. Multilingual and qualified to MBA level, Christina is passionate about writing, traveling and continued education.

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6 Steps to Get Your Whole Company Involved in Digital Marketing