If you run a business, having a website is essentially required to remain competitive in 2019. There are several different benefits that businesses enjoy when they have a website. However, in addition to simply having a website, you need to ensure it is optimized.
The more optimized the site, the higher you will rank on search engines. This will help you get more visitors, sell more products and generally achieve more success.
Of course, having solid on-page content full of keywords and phrases is important. But it is far from the only way to ensure your site is optimized in 2019.
With that in mind, this article is going to look at a few other great ways to keep your website optimized and operating successfully.
Ensure It Loads Quickly
When people visit a website, first impressions are everything. People will often make a decision if they like a site or not within the first few seconds of visiting.
You have a very limited time to make a decent first impression. Of course, the first part of making a good first impression is ensuring your site loads quickly.
If your site takes forever to load, there is a good chance people will already have a negative thought of it. Not only that, but they may leave your site altogether for a competitor who loads faster.
Thankfully, there are many things you can do to help make sure your site loads quickly. You can reduce file sizes, limit the number of HTTP requests, useless plugins and spread our traffic across different servers.
Also, you can consider switching to a different and better web hosting provider (such as Accu Web Hosting). Your host can have a big impact on load times and performance, so don’t just be satisfied with the host you are working with, consider other options.
Provide a High-Quality User Experience
While fast loading times help increase the user experience on your site, focusing on that alone isn’t enough.
You need to offer a complete high-quality user experience throughout your website if you want it to be fully optimized and successful. If visitors aren’t engaged and don’t enjoy the experience of their site, they will not stick around.
There are many aspects that go into SEO, but one of the most important recently is user experience.
Google is getting great at measuring the UX and value of a site, so cutting corners when it comes to experience should not be done.
Keeping your user experience high quality includes things like having simple navigation, responsive pages, clean design and authentic and valuable content.
The better the experience on your site is, the more visitors and conversions you will have. In addition to SEO, a great user experience can also help give your site a good reputation.
Don’t Forget About Mobile
While many people still use their computer to browse the internet, around half of all internet traffic is now coming from mobile devices. More and more people are browsing and searching on the go, and your company needs to keep this fact in mind.
Just because your site looks great on a computer, that doesn’t mean it will look good on a mobile device.
And if you forget to optimize your site for mobile devices, you are missing the mark with around half of your visitors. Your site should be adaptive, have scalable media, avoid pop ups and ensure the site is easy to navigate.
One of the best practices is to test your site on mobile before making any changes official. The last thing you want to do is make a change, not test it, and then have several users complain or leave your site altogether after the change.
This trend of high mobile traffic numbers is only going to continue, so the best time to optimize your site for mobile is right now.
In conclusion, we hope that this article has been able to give you some great tips to keep your website optimized in 2019 and beyond.