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Home  /  Facebook • Social Media  /  How to market your business using Facebook

How to market your business using Facebook

Vineet Gupta November 20, 2012 17 Comments
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Facebook Marketing

Recently Facebook announced that its having more than 750 Million active users. And half of them use Facebook several times a day, an average user spending 55 minutes per day, average facebook user having 130 friends.

So let me ask you – Are you using Facebook to maximize your Business?

If you say No, then you must be kidding!!

Off late Facebook has done many changes to it. Starting with – Tabs are gone, Static FBML is no more there, it has been replaced by iframes. Page owners can masquerade as a Page. Pages are more clear and less clustered, facebook giving you more control over news feed and you can even make Skype call from Facebook. Facebook is doing everything possible to be a stop station for users and fulfilling all their communication needs. And this is why it’s so essential to have you business on Facebook.

Here’s few basic things you must consider to brand you business on Facebook

  • To start with you should have a good looking, feeling happy, enjoying Profile pic. Avoid using logos, landscapes, actress, etc. etc. as your profile pic. It’s the first thing someone sees when they land on your profile.
  • Fill in you profile with true information and present yourself in a manner in which your target audience like it to be.
  • Obtain a Facebook vanity URL so that people can find you easily.
  • Add your Facebook URL to your Email Signature and even you can get it printed on your Business Cards. Don’t shy away from doing so, today Facebook is the buzz word over the internet and it’s the place where world meets, so go ahead and try it. You will end up connecting with thousands of people.
  • Unique Tip: Before leaving for a trip check in your Facebook Account and post an update mentioned that ‘place in particular’ along with the ‘pitch’ so that you could meet the people in your facebook friend list where your in their city or country. And before meeting them take out some time to check their profile and know their area of interest
  • Use Find Friends for suggestions of other people you may know to expand your network even further.
  • Use of Video – its highly recommended to use Video of your business or yourself branding. Number one advantage of doing so is people get to know that you are real. Obviously people would like to buy from someone who’s real, whom they can trust. You can add a small video of yourself talking your business or yourself.
  • Killer Tip: Create a Facebook Fan Page. This is a lethal tool. You must have a fan page of your business or you (if you are branding yourself). Add basic information to the while setting up the page. Share upcoming event, conference and other programs where you will be present. Connect with other pages and groups related to your niche. And don’t forget to interact with you followers. They want to see your presence. Generate valuable content for them and let them know you are there, don’t allow them to forget you. Your conent should be such which your audience want to share and when your friends do that it goes Viral. But make sure not to over do i.e. don’t post useless content. To get more like to your fan page you can offer free gifts to fans, like some e-book or exclusive access to some report, etc.
  • And when Facebook can offer so much, Facebook ads could be tried at least once to see its result. Adding to it Facebook ads ahs take over the market from Google ad words.
  • Use Facebook Insight – if you are using any tool, you must measure its impact. It helps you gain access on the activity of your followers like from where they are what are their habits and other useful information. Its like Google Analytics for Facebook.
  • Start Facebook Commenting – This is very effective way of getting your Brand / Business noticed by others. Do facebook comments by logging into Facebook as your Brand page and then do the comments.
[clickToTweet tweet=”When facebook has so much to offer you cannot afford not to be there and lose your free customers.” quote=”When facebook has so much to offer you cannot afford not to be there and lose free customers.”]

If you some more advice on same kindly share in the comments section so that it could help people in growing their business on Facebook.

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Tags: facebook marketing, facebook promotion, facebook promotion tips, generate leads on facebook, social media marketing, vineet gupta
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About Author

Vineet Gupta

Vineet Gupta is an internet marketing professional. He loves to research and learn about the latest developments Google does in their search algorithms. For 8 years he has been helping businesses in brand building and improving sales and revenue. In his free time, he likes to play with his Dog, watch Cricket and listen to Luis Fonsi. You can connect with him on Instagram.

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17 Comments

  1. Ramit Reply
    September 18, 2011 at 7:44 pm

    Sir you have put together a grat information. Thanks for that.

  2. Vineet Gupta Reply
    September 19, 2011 at 5:54 pm

    You are Welcome Ramit

  3. NARESH GOEL Reply
    October 13, 2011 at 5:37 pm

    realy its amazing…..

    u told us a key of success by using Facebook…

    its a great information which u told us in free of cost…..

    Naresh

  4. Vineet Gupta Reply
    October 13, 2011 at 8:04 pm

    Naresh its all about helping other’s & nice to hear that you liked it.

    Cheers
    Vineet

  5. Scott Craighead Reply
    July 15, 2013 at 7:17 am

    You ever hear of the 2/5 Split? Well, that’s just what I call it. Something you might want to blog about. What you do is you save 2 pictures MEME’s or what have you onto your harddrive then. Post a picture and then a small text message shortly after. Wait an hour or so. Do it again Post the picture and a small text message shortly after again and then post a blog post for your website. Works like a charm. Not that I have messed with Facebook sense the whole stock market thing. – Scott Craighead

    • Vineet Gupta Reply
      July 15, 2013 at 6:59 pm

      Scott I have heard about it sometime back, but honestly I don’t remember much about it. Can you tell me more about it ?

      Thanks

  6. badsha1emon Reply
    July 25, 2013 at 9:35 pm

    Very nice post. Please stay with this blog to increase your marketing knowledge.

    • Vineet Gupta Reply
      July 26, 2013 at 6:55 am

      Thanks buddy!

  7. BOEVER Reply
    July 25, 2014 at 9:12 am

    I think that is definitely one of several a great deal of info for me. Using this program . joyful reading ones article. Even so ought to assertion about few typical concerns, The web page model is ideal, the particular content articles is actually fantastic : Debbie. Good process, kind regards

  8. Angela S. Estefani Reply
    February 27, 2015 at 7:08 am

    Thanks Vineet! Great info sharing. I have learned a lot:-)
    More power to you Vineet!

  9. Hadas sileshi Reply
    September 20, 2015 at 6:44 pm

    That helps me so much… thanks alot Vineet

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