What are the online reputation management tools
Management of the online reputation is a term that has been established in PR – public relations and, as the name says, deals with influencing and controlling the status of an organization/individual.
Today, due to the rapid expansion of the internet and social networks, Social Media (see Facebook, Instagram, Twitter, Google+, and others), combined with the reputation of online reputation management companies, the term gained more relevance online, becoming a term independently.
Moreover, as everything happens in the online environment, the name turned into ORM, the abbreviation of Online Reputation Management.
Online reputation is perhaps the most active asset for an organization (be it a business, a public institution, a non-profit organization, etc.) and an individual. A negative reputation can have the most unpleasant effects just as a positive reputation can easily propel us to high heights.
The TribeLocal’s online reputation management software can take care of your online presence and help you develop the right strategy.
Suitable for business and public
You are an entrepreneur, and you have a company, you have a liberal profession (lawyer, doctor, dentist, accountant, architect, etc.), you are the manager of a public institution, you are a politician, you are one of the wealthiest business people, or you are a successful manager?
It means that somebody else, on the internet, reviews and writes reviews about you and your business the institution you are leading. In this context, you should be concerned with ORM, or, more specifically, with your image in the online environment.
Most of the time, this image does not build for yourself, and unfortunately, you do not have total control over it.
Today, if we are in one of the above situations, much of our work is done, whether we want it or not, in the online environment and the reputation in the online environment influences it.
Must Read: Why your business needs digital marketing?
In most cases, this is hugely beneficial and, at least for those who understand the power of the online environment, the development possibilities that open up are almost unlimited. Read here.
Never in human history communication was so simple and easy and freedom of speech was not so easy to “express.” In recent years, the massive growth and development of many sites where anyone can express an opinion about anything combined with the accelerated global expansion of social networks have transformed the consumer from a passive entity into a highly active player.
The Internet has become practically, in a relatively short time, from a static environment, a presentation environment where communication is one-way in a bidirectional communication channel.
Today, prospects, customers, consumers, practically almost everyone posting on their Facebook about their latest buying experience, commenting on the blogs they are interested in, writing a review about their last holiday destination and the previous hotel where they stayed at are infatuating the ORM of your business or your image as a public person.
So, if you think about your image without ORM – online management reputation, you have to think again!
ORM helps restore the image if it has suffered
In the unfortunate case that your online reputation or company has already suffered, the start of an Online Reputation Management campaign must be done as soon as possible. The first step is to take control and understand the nature of the problem and then implement a set of specific measures based mainly as a positive content to push back the negative results that appear in your search engine searches related to you or company.
An ORM campaign
An ORM campaign, according to the intentions and needs of each one, can propose some main objectives:
- Increase the visibility and confidence of businesses at the beginning of the road
- Develop a business, dependent on what is happening on the internet. Visibility and trust are perhaps the most critical factors in the success of your business. The ORM team, together with you, can think and implement an effective online reputation management strategy to grow the company’s brand awareness from the earliest months of existence.
- It protects businesses and people from possible image attacks
How significant the opportunities in the online environment are, so high are the risks we are exposed to. At any time, a nervous employee can write a negative comment about the company where he was fired from, an angry customer can write a negative review about buying experience from an online store, a consumer can post on Facebook how bad it was eating at a certain restaurant, etc. With an effective reputation management strategy, this can be pretentious.
How can you optimize your landing page?
The reader’s attention must be captured and led to a call to action. It is very important that after the user reads the title, know what action to do (fill out a form, download information, place an order).
Do not forget about the page visibility that usually has a positive impact on the user and the information is as accessible as possible. Use only the necessary links to avoid distracting from the central message.
The budget is effectively used when using Conversion Rate Optimization (CRO). To do this, user feedback is continuously tested, using at least two landing pages for the same message. Check this out.
What does Quality Score mean?
How to always be among the first Google results with sponsored ads? The Quality Score (QS) is an indicator that shows you how relevant your user, your ads, keywords are, and the structure of your landing page.
Each keyword used in sponsored ads gets a rating on a scale of 1 to 10, where ten is the maximum. Each QS is calculated by a unique algorithm that takes into account a cumulative factor (click rate, ad used the ad, keyword relevance, ad performance, etc.), each time Google displays an ad in the paid area.