In this article, you will find a list of the main things you can do to optimize your site. SEO abbreviation comes from English: Search Engine Optimization. If you do a google search after SEO optimization or site optimization, you will find many companies that can offer you SEO services. I wrote this article for you to understand in a more accessible language what SEO optimization means.
Whether you want to do SEO, if you wish to outsource all or part of this activity, it’s good to know what this SEO activity means. By courtesy of rankunlimitedseo.com, you can find below a summary, a checklist. So what could you do for SEO optimization?
1. Use Keyword Planner
From my point of view here is the zero step you have to do. The reason is simple: from the beginning, you need to know exactly what you want to get, which expressions you want to rank well in the Google rankings. I mean, you do not use the index and optimize for SEO what people are not looking for.
Act smart from the start and optimize for what interests you. The basic idea is simple: it determines what expressions you want to SEO and checks in the keyword planner what volume of queries you have on that expression/expressions.
2. Install a tool to help optimize SEO
Depends on which platform you have the website, I prefer WordPress. For WordPress, you install the Yoast plugin, which is free and tells you exactly what you’re doing well and what not. It’s easy to use. As long as you use it intelligently, at least for the SEO basis of each article on your website is enough. More info.
3. Optimize your article titles
Basically, once you’ve decided to tilt a keyword or phrase, it must appear in the title of your article. Being relevant and transparent is essential.
4. Link optimization
I prefer that once I target a keyword, beyond the name of the website, the link must be precisely the keyword. It is friendly to both Google and users.
5. Optimize metadata
When publishing an article, you must add a meta-writing. This is a kind of summary read by Google. Basically, from the title, link, and meta-writing, Google understands what it’s all about.
Usually, but not always, this meta-writing appears in google.
Moreover, this meta-script must contain the key phrase, be relevant to the words you are targeting, and also attractive and related to the user who sees it in Google. For this meta-writing, you have a heading in Yoast.
Read here: https://yoast.com/what-is-seo/
6. Optimize your introduction and content
There are many theories about the frequency with which the keyword appears in the article. I do not think there is a 100% correct answer. It has to perform a few times, at least 3-5 times, but how much you stretch yourself with the insertion of the key phrase into the article, rather than the conventional sense.
When it feels exaggerated, you’d better stop, because Google will draw the same conclusion. So, enter your keyword in the first paragraph, then in the text. The idea is that the keyword’s frequency should be natural once you write about that thing.
7. Optimizing Titles and Subtitles (Headings)
When you publish an article, you can choose which is the title and the subtitle. Think of these titles and captions as a kind of booklet. These titles help Google understand the structure of your article. It will also help the user with this content organization. I usually think of this structure before writing the article, but you can do it afterward.
8. Inserting external and internal links
It is recommended to add at least two links to another content on your site (inbound link) and one to an external site. It is preferable for links to be relevant and helpful to the user and not to be artificial.
9. Add tags and categories
At the end of the items, you must add tags (labels). Here you enter relevant phrases from which to understand which topics touch your article briefly. You can also enter expressions in the family of words of the intended interpretation, with the only condition that you have spoken of that in the article. Read more here.