SEO has enabled millions of businesses to expand their visibility online and enabled them to drive increased traffic organically. So what is SEO?
SEO aka search engine optimization is nothing but hacks and techniques to apply to your website in order to rank on search engines and increase the number of clicks.
You must know that very few people navigate to the 2nd or the 3rd page on search engines to find answers to their questions. Most of them find it in the first few results of the first SERP (search engine result page).
Thus, your aim is to rank in the top 3-5 results and SEO helps you with that. Now, there are multiple ways you can integrate SEO into your website. Today, we’ll be looking at how to integrate SEO in Content Writing to best optimize your blogs which will start ranking in top positions and sometimes even position 0.
What’s position 0? It’s when Google shows a featured snippet from your blog and places it even before the #1 position. Here’s what it looks like –
Every company should not only focus on their product pages and home page. It is equally important to have an upbeat blog section and write SEO-friendly posts. Why is a blog important?
It’s because it helps your users find some extra information about the industry you’re in and in addition, it tells the search engine more about your business and the line you’re in. The more you spread knowledge about your niche, the more preference you gain from Google.
If you’re extremely new to this, it is recommended to learn SEO in-depth to reap the benefits.
Without further ado, here are some top ways and tips you can use to integrate SEO in Content Writing.
7 Must-Use Tips & Hacks To Implement SEO in Content Writing
- Header Tags
Header Tags means adding the element of H1, H2, H3, etc to different headers in your blog. Everything that is important in your article and should stand out, a header tag should be added.
Also, add header tags in a hierarchy. For example, the most important heading can be H1, all topics under it can be H2 and if there are even more sub-section then follow it by H3.
Header tags help search engines understand the theme of your blog and what it contains faster when it crawls your page.
- Meta Tags
Meta tags are what you see on the search engine for a web page before clicking on them. Meta tags include meta titles and meta descriptions. Both these should be written within the pixel limit that is set by search engines.
There are many tools for that. Additionally, add your focus keyword in the title, with either a number or power words and your branding. Your meta description is a summary of your blog. Use as many related keywords as you can. Here’s how you can do keyword research.
- Alt Text
Alt-text is what you have to add for all the images that exist in your blog. It’s a way for you to tell the search engine what the image contains. The best practice is to add your focus keyword followed by an explanation of the image as the alt text for all individual images.
This will help you rank your images in the image section which will ultimately navigate the user to your blog.
Interlinking is adding links to an article that sends users to other related articles on your website itself. This is a top SEO hack because it allows users to navigate to different pages on your website which increases their time spent.
This also sends an indication to search engines that you have many articles around similar genres which deems you as an expert in that field. Thus, your articles will start getting preference for your genre.
Also Read: Why businesses need organic seo services
Reading information through tables is so satisfying, faster and easier right? That’s what users love and search engines prefer you when you give users what they want without wasting their time.
Hence, try adding HTML tables to your articles that provide a summary of the important information in your blog. You might even get featured on position 0. Take a look –
- Embed Videos
One of the goals of SEO is to increase the time spent by users on your page and in this case on your article. A very great hack is to embed some useful videos in your article.
Why embed it? Because when a user clicks on it to play, the video starts playing on that page itself which means the time spent increases.
If you just simply add the link, a user will be navigated to the original platform of the video and then that means they have exited your page. But when you embed it, it plays on the page.
A simple yet effective hack is to convert your blog into a listicle if possible. Like how you can see the top SEO hacks in this blog numbered for your convenience. It is easier for you to see which are the tips mentioned and then if you’d like to dig deeper, you can read the explanation.
Search engines prefer listicles for the very same reason and thus, it’s a good hack that you must use when integrating SEO in content writing.
These were the top hacks when it comes to implementing SEO in content writing. Be sure to use them and let us know if you found some good results after using them!
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specializing in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.