SEO: Why You Should Use It to Grow Your Business

Grow your business with SEO you’ll be glad you did. Keep reading for SEO: why you should use it to grow your business.

Are you tired of seeing your website on the bottom of Google search results pages?

SEO is the method of organizing and optimizing your website to increase your overall keyword rankings in search engines.

Many businesses spend money on online advertising and other marketing methods but forget about the benefits of SEO.

Google handles billions of searches each year and your website is missing customers because it’s not ranking for the right search queries.

Your competitors are investing in SEO and watching their profits soar and so should you.

SEO results aren’t immediate like PPC, but the steady growth in traffic and revenue are worth the wait.

Grow Qualified Traffic with SEO

The lifeblood of a website is traffic. The people that visit your site and peruse your pages for products and services are what creates conversions and keeps you afloat. When you’re not ranking well on Google, your traffic plummets.

SEO helps not only increase the amount of traffic to your site but helps bring in qualified traffic.

These are people interested in your products and not people who clicked on your site because it ranked well for a random keyword.

Ranking for the right keywords brings in people looking for your product and services. This is why a proper keyword list is important.

Do SEO for Different Sales Funnels

Customers don’t always come to your site ready to buy. They could have just started searching and are looking for pricing or information. They could be in the middle of their search and wanting to narrow down the field.

They could also be at the end and ready to buy. You can grab these customers in all avenues of the sales funnel by creating SEO optimized content fit for them. Use blogs and keywords to answer their questions and concerns.

Show them why you’re the best and dazzle them with white papers and upsells. Once they’re on your site, the can give you their email address and start email marketing. SEO is a gateway to all customers.

SEO is the Best Investment

When you do PPC advertising, you’re paying for every click regardless if it ends in a sale. Many businesses have dropped thousands of dollars with little results. Investing in SEO gets you more traffic for less money.

If you hire the best SEO agency, then they can optimize your site quickly and develop quality content that solidifies you in the rankings. Once you’ve hit the top 10, it’s difficult to drop off and you enjoy all the traffic without the cost.

You’ll enjoy months or even years of quality traffic from your initial SEO investment. You can have it refreshed every year or so to make sure you maintain that top ranking.

Your Business Needs SEO

If you want to grow your business and build your website traffic, then SEO is a necessity. It’s the best way to get organic search engine traffic from Google and Bing.

If you’re interested in learning more about SEO and digital marketing, then explore more about SEO here.