Aside from marketing, social media is now utilized for other purposes such as being a channel for communication and client care. These capabilities made Facebook and Twitter a valid platform where businesses can solicit social media efforts for their campaigns — a convenient, systematized platform which you can use whenever and for whatever purpose your company desires.
But why are there still unresponsive customers? There are still some that remain unresponsive and unreachable no matter how many tools you utilize to speak to them. How can you use or benefit from social media when your customers are not interacting or reaching out to you?
The reality is that people are expecting better client support year after year. In fact, sometimes consumers are expecting way too much from their favorite brands. They always assume that they’re going to have a seamless experience. This augmented perspective simply means that you need to know your cards; being adorably social is no longer enough to feed your customers’ expectations.
To reach out to your customers, you need to show them your outstanding “social care.” But just how do you do it?
KNOW WHY IT’S NOT WORKING
You can still use your social media platform as a base for advertisements and campaigns. But to avoid accumulating many unresponsive clients, make sure that you address the lack of effective content. When one campaign loses its touch and is not working the way it should, it is time to start again and figure out what went wrong in the process. It could be a problem with your choice of social platform, your approach, the branding itself or the advertisements.
To find out what’s causing the problem, it is recommendable to analyze the demographics of your target market. The size of your audience, your target market, and industry standards also affect your audience interest and preferences. This could be a bit tricky to resolve, but it can pay off big time once done.
Feeling upset about the choices you have left? Don’t be, as social media efforts are not a guaranteed effective on the first try. It is okay to fail initially. The truth is that you need that kind of experience to prepare yourself and your business for a lot of challenges on the way especially for something like item number 2.
KNOW YOUR AUDIENCE
Use your social media platform as a testing ground. Post something and see what comes next. You can jot it down, analyze and think of a solution or outline a new campaign. But before you go ahead, think about this first. When you go to a new place and meet people for the first time, it is logical to observe and try to know them better. Why? It is because you need to interact with them first to gain their trust and arouse their interest.
It’s the same with building engagement on social media. You need to know your audience first before you expect a good response. You can’t respond to something which doesn’t interest you or to something you can’t understand.
It is understandable to focus on social marketing because of its proven high adoption rate, but totally missing out on monitoring your audience’s responsiveness is wrong. It’s like talking for hours without noticing if the people you are talking to are still listening.
Analyze where they spend time and what makes them like other pages. Know what they want and what they don’t want. Knowing who you are running a campaign for is a must, and it can make a lot of difference.
SEE WHAT STICKS
Once you are done analyzing your customers, it is time to run a social promotion. But before you can do that you should know first what sticks online. This just means knowing what will be a hit and what will flop. If you’re focused on Facebook, where social media efforts are diversified, you can try posting typographies, plain text status updates, images, and paid ads. These are the types of content that are easiest to share and post. Just make sure to use your metrics that are tailored to your needs.
Having unresponsive clients is unavoidable, but consider them as something you need to work on. You’ll never know how much you can learn from meeting some of them while you keep on developing your social media efforts. If you have interesting topics, you want to discuss or share leave us a message!