Youtube have 1 Billion Active Users. World’s second largest search engine and third most visited site after Google and Facebook – YouTube is too big to ignore. YouTube is an awesome platform for generating quality traffic with almost endless potential but there is one problem. YouTube is jam-packed with quality videos. In fact, according to YouTube, there are over one billion hours of video uploaded to the site every single day. It means that you have to compete with all of those videos and make people watch your videos instead of others. But how? The answer is YouTube SEO.
Yes, you read it right.
Here is a secret – most of your competitors aren’t optimizing their videos for youtube search engine optimization.
The reason is – people simply upload their videos and hope that one of them “will go viral.”
…that never happens.
On the other hand, if you invest a little time to optimize your videos for Youtube SEO , you won’t only get more traffic than your competitors but also be able to make more money on YouTube without investment.
Now Let’s Come to Youtube SEO and learn how it works
=> Understand YouTube Ranking Algorithm
Before we talk about how you can use to optimize your videos for YouTube, let’s take a quick look some of the most important ranking factors that YouTube uses. As you already know Google considers over 200 ranking factors to optimize a website but when it comes to YouTube, it has its own algorithm to rank a video. Even though, if you buy YouTube traffic it doesn’t mean your video will rank high in organic search.
Still, there is one well-known ranking factor every YouTuber knows is view-time. The more time user will spend on your video the higher your video ranking will be.
On the other hand, if a user starts watching your video and jump out in first few seconds, your ranking is mostly likely to go down.
Therefore, I guess you already working on creating compelling YouTube videos using eye-catchy thumbnails that get you more CTR from related and embedded videos.
Do you think that’s enough?
Of course, not.
In fact, there are other fundamental rules you can’t afford to ignore when it comes to YouTube SEO.
#1. Title of the Videos – Make sure you are using keyword in it
Just like an article video title does the same job. It tells your audiences that what is inside in the video.
A title having your targeted keywords in it will help your audience to guess the video as well as supports youtube algorithm for SEO.
Here is how you can write SEO optimized title for your youtube videos.
- Use the search engine auto-complete feature to find keywords you think people will search on Google such as ‘how to lose weight.’
You see I just typed ‘how to lose weight’ and Google autocomplete gave me additional ideas that I can use in my video title to boost my video ranking.
- Similarly, you can search on Youtube as well. Let’s you have a video about ‘learn tabla.’ You can go to on Youtube put your main keyword and it will show you some additional keyword like this:
Takes ideas of these keyword suggestions and use them in your title for maximum benefit.
#2. Write Long Video Description
As you already know that Google and YouTube can’t watch or listen to your video till date.
That means to learn about the video they look for texts information around the video.
I have seen video ranking on the top have such a long video descriptions around 200 – 600+ words.
When writing a description about your video content, make sure you clear about your video theme in the first 2-3 lines.
Because first 2-3 lines matter a lot to rank your video high in the search engine as well as user points of view.
As you can see in the above image my search keyword is appearing to the video description’ first two lines. Using long tail keywords in the description will increase the chances of your video ranking.
#3. Use keywords when naming a video
Check your video name before upload it on YouTube if is unformatted like this mov1.avi or default_name.mp4, if that change it with your target keywords.
Because the keyword you name your video actually informs the search engine that what type of content can be inside your video.
As search engines can’t see the video content this is the file name which tells search algorithm that what your video is about to.
Having your target keyword in the file name helps Google to easily index video that makes easy to your video ranking in search engine.
#4. Look for the Video Keywords
Just like other SEO, YouTube SEO process also starts with keyword research.
But with a different name ‘video keywords.’
How to FIND Video Keywords?
The best way to find video keywords is to search for keywords in your niche.
After that see if any of the keywords you searched for have YouTube video results on the search engine, like this:
Easy, isn’t it?
Now take those keywords and put it into keyword planner to see if they have enough searches.
If see you see the keywords have search over 100 go for it and use in your title and descriptions.
By this way, you will get traffic from Google as well as YouTube.
#5. Make your video awesome
No need to say it is important if you want higher ranking for your YouTube video.
Because a low-quality video will make audience stay away from your video and result will be low ranking.
Moreover, if your video blur, it won’t rank…no matter how much you optimize it for SEO.
To solve this problem either you hire a professional to record a video for you or you can do it by yourself using quality video recording system.
Whatever, you do just make sure the video you upload on Youtube delight the audience.
#6. Use lots of Tags
Tags are important YouTube ranking factors which you can’t neglect while doing YouTube SEO.
Tags are like keywords that search engine spider looks for when comes to your video.
The more tags it found the more chance for your video gets ranking in youtube search.
Following are the tips to put tags in your video:
1- List specific tags first: Write your main keyword first.
2- List general tags: Write general and matching keyword.
Let’s take Curious Blogger as an example – in that case, you general tags can be “Blogging Tips,” “Shubhanshi Aggarwal” “Writing Tips,” and ”SEO.”
You can also take the help of the tool like Tubebuddy, it helps you find right tags to be used with your video.
- Add relevant long tail keywords as tags.
- Write your tags in singular and plural, for example – SEO tip and SEO tips.
#7. Get more views on your videos
No matter how much you optimized your video if no one is watching that it won’t rank.
Video view is one of the most important YouTube SEO ranking factors.
In fact, the YouTube video ranking science is simple:
More views = higher rankings.
But, there is a condition applies.
…the views your video is getting should be from the real human.
Youtube is smart enough to catch the fake views.
Therefore, I would not recommend you to buy fake views from cheap outsourcing platforms such as Fiverr or Freelancer.
As we already have discussed that spending time on videos helps in ranking.
In order to make it happen you can use these strategies:
- Share your videos on social media and ask people to watch.
- Ask people to give their suggestions on your video to do that they will watch your video till last.
- Go to Quora and Yahoo Answers, search the question related to your video and suggest them your video.
- Link your video in your email signature.
- Embed your videos in your blog post and share that article on different platforms.
By applying these tactics you will get thousands of real views instantly.
Now I’m going to finish this article and I hope to see your success with YouTube SEO.
These strategies are dead simple to use and effective.
If you haven’t tried any of these strategies before, please go and apply them the result will amaze you.
Let us know your result with us.