Quality content having plenty of knowledge and information is termed SEO-friendly content. You may also say that highly ranked content on search engines is SEO friendly.
Through SEO, you can share your content with a large audience and create brand awareness. There are many elements that should be included in the content for optimizing it.
Plenty of benefits can be obtained through SEO content. It helps the reader to gain organic traffic. Through potential readers, the conversion rate of content can also be increased. For a reduced bounce rate and high social media attention, SEO works as magic.
To make a user-friendly website, SEO is a must-have element.
7 Tips for Writing SEO Content
SEO is a very vast field. It has a lot of protocols that should be fulfilled. It is not difficult to make content SEO-friendly but it needs your focus and time.
Here are the 7 tips that you can apply to your daily content work. It will help you to make content SEO friendly.
Let’s have a look at them.
1. Conduct a Detailed Keyword Research
The keyword is the backbone of SEO. To make content SEO optimized, it is important to add on all the related keywords. Keywords can be of many types like:
- Long tail keywords
Primary keywords are words that have a direct link to the topic. While secondary and long-tail keywords are indirectly linked with the topic. Primary keywords have high search volumes and by using them the chances of gaining a high rank on search engines increase.
Secondary keywords also provide search volume but are not up to the mark. You can find these keywords through various techniques. The easiest way is Google search. Whenever you write something on the search bar it shows a list of results related to it.
You can use these searches in your text. After searching your topic if you scroll down the window a list of related searches is given. You can use these searches to find out keywords. Moreover, there are many tools by which you can get keywords like Prepost, Google keyword planner, etc.
With these tools, you can get both primary and secondary keywords. The search volume of every keyword is also provided so that you can choose the best one. Once you find out the keywords, place them in the proper position so that the content becomes relevant to the topic.
You should place keywords in your content naturally. Keyword stuffing and improper placement are also marked by search engines. It will not give you a ranking but will waste your time.
2. Make a Strong Meta Title and Meta Description
A Meta title is a tagline that describes your content. The blue taglines that you see on web pages after searching are Meta titles. These Meta titles are very important for making SEO content. It gains people’s attention and they become more likely to click on them.
Similarly, the lines under the Meta titles are called Meta descriptions. These lines are also important and after search, people read them and decide whether to go on the website or not. For a good click-through rate and organic search volumes, both elements are important.
As a rule of thumb, a good Meta description contains about 160 characters and the most relevant keyword of the topic. Again keyword is important for Meta description and title.
When a person found the targeted word in the Meta title the chances of clicking it increases. The more you make an appealing and informative description the more it will gain ranking. A high rank helps in gaining large organic traffic. A string search intent will lead to SEO optimization.
3. Write Original and Catchy Content
Quality of content is a very important factor. A writer should focus on content quality rather than quantity. First of all your content should be original. On the internet, you may find many articles related to your topic.
You can read these articles for information but copying their data is strictly prohibited. It can cause copyright issues. Whenever you write content for search engines, it must be thoroughly checked for plagiarism.
If it is found duplicate then it will be blacklisted or the particular website can also be blocked. To avoid this issue, you should write content based on your information and knowledge.
Paraphrasing is a process in which a writer reads other people’s ideas and writes them into their words. Paraphrasing can be done manually and also can be done using paraphrasing tools. To do this, just read the information two to three times and write important points according to your style.
There are various online paraphrase tools available to paraphrase your text perfectly. These tools rewrite the content and remove plagiarism using AI & NLP. You can select different writing tones and languages for rewriting your text. You can paraphrase online your content on human level results using paraphrase tools.
These tools also add keywords to make content SEO optimize. These tools can be free or paid. Through these tools, you can save time.
Secondly, your content should be grammatically correct and relevant to the topic idea. Try to avoid unnecessary details and punctuation errors. Focus on your sentence structure and spelling.
Lastly to make the content attractive you can use images. Graphical representations and flowcharts help in developing understanding. They are also good for detailed elaboration.
Another important point that most bloggers forget is a citation. If you are copying any picture or information, always cite it properly. Through citation, you can save your content from copyright issues. By all these methods you can make SEO-optimized content.
4. Give Your Content a Structure
Writing an SEO-friendly content structure is very important. Structured and properly written content makes it easy for the reader to find the preferred portion. If you will write all the information like a long essay without segments, the reader will get bored with it.
So for quality content, a solid structure is important. The main three parts of every content are as follows:
- Body paragraph
In the introduction, you can write the purpose of the content. It should be catchy and relevant/the first line of the introduction is the main idea of your content. The line should explain the major elements of the content. Moreover, you can give a brief review of the thing you are talking about.
In the body paragraphs, all the necessary details should be included. For example, if you are talking about a mobile phone, then the first thing to be explained is its specifications. After that, you can write about its works.
If your content is about the review of a product then headings like working, advantages, disadvantages, personal experience, reviews, etc. can be added in body paragraphs. Body paragraphs depend upon the type of content you are making.
At last, the conclusion should be written. it is the essence of the topic as it sums up the whole discussion.in conclusion, all the important points should be added. Generally, the conclusion should not be too long. But like body paragraphs, it also depends upon the content you are working on.
In some types of content, the abstract is written before the introduction. Many people confuse it with the conclusion. But it is a bit different. The abstract contains information like methodology and results. But it is mostly written for academic content.
Some other things like page numbers, table of content and graphics can make your content catchy. These are optional but better to be used.
5. Make Strong Headings and Short Paragraphs
Headings and subheadings are important to embellish the content. Further for SEO, they are also important. Search engines have become smarter. Whenever you put on content it checks for all the headings also.
If the headings are relevant and contain keywords it provides the ranking. For every feature or detail, you should have to make a new heading.in headings, the keywords should be used naturally. It is not compulsory to write the keyword in every heading.
Also, take care of the heading’s alignment. Important headings should be written first. After that, you can add additional headings to support your argument. Your heading should also be different in size and font.
In this way, the reader will be able to distinguish between headings and subheadings at a glance. You can use the italic style for subheadings or also different colors. Don’t forget to assign numbers to the headings.
Similarly, write short paragraphs to explain your points. In these paragraphs, use keywords but do not stuff them. Every paragraph should be relevant to its heading. It will give a nice look to your content.
Both elements are essential for SEO. These minute details are thoroughly analyzed by search engines, in general, the heading should be 5 to 6 words. For paragraphs, you can write 3 lines or 50 words.
6. Add Internal Links to Your Content
Detailed content that provides evidence and strong arguments is considered to be SEO optimized. For SEO. The content should have all the relevant keywords. After keywords, the structure is important.
After all these necessary steps, interlinking can benefit you the most in terms of SEO. Internal links are the links that are added to the content for additional information. Your content may have different terms that are not easy. These links can be put on this word.
Whenever a person clicks on the word a blog related to that word will appear. The reader can get information from these links. Similarly, if you have written different blogs on the same topic you can also attach them in links. So, that the reader can also read them.
Through internal links, all the information will be gathered in one place, which will save the time of reader. With the help of internal links, you can also increase the resident time of a website. It helps in reducing the bounce rate.
If you update your content regularly, never forget to add the link to the previous one. This way readers will also get the old article.
When the reader finds everything on one point up will build trust and improve the user experience. There is no absolute amount of links that can be added. Try to use the most relevant links. Avoid link stuffing as it can exhaust the reader.
7. Update and Share Your Content Regularly
It is good to update your content regularly. Whenever you find new information about any previous topic, write about it. You can add the information and make a new article. Don’t forget to add a link to the previously written article.
Add content to your website regularly so that it remains active. Google also analyses the activity of every website. If you add content off and on the website, Google will not consider it a credible source of information.
For a good start, you can publish two times a week. Also, get proper feedback from your readers and answer their comments. Again your posting should be of high quality. It should not be for the schedule but for the sake of the reader’s knowledge.
Updating content is not enough. You also have to make it accessible to the readers. For this purpose, you can add social media share buttons. Whenever a reader read your content, he will share it if he likes it. Through sharing your content will be available to many platforms.
The more your publication gets shares the more it will gain organic traffic and become SEO optimized. You can add share buttons on platforms like Facebook, Instagram, etc. as on these platforms, there is a large number of users.
With these users more sharing can be achieved. When your content has a large sharing intent, Google will consider it a credible source of information and improves its ranking.
SEO is the basic need of every type of content. It has a special role in blogging as it improves ranking and draws the reader’s attention.
There are many tips and tricks for this purpose. Out of all these tips, the best 7 are defined. These tips include keyword research, proper structure, headings, quality factors, internal links, regular updates, and sharing.
By following these simple tips you can draw large organic traffic and can increase the search intent of the content.