- Are you struggling to raise quality leads for your B2B business and are looking for a new strategy?
- Do you know which digital marketing strategies can help you create the perfect sales funnel for your B2B business?
- Have you tried looking at five thousand word guides only to get confused by their complex strategies?
There is a reason why marketers and sales personnel place so much emphasis on the term ‘Leads’. This is because leads are like the final step of getting the actual sale. A lead is another company, individual, or stakeholder who is interested in your business’ product or service.
With so much competition in every industry niche, B2B businesses are finding it hard to generate quality leads. If a B2B does not have a well-established lead funnel, it can become problematic.
In this article, we are going to look at five of the best B2B lead generation strategies to increase leads. However, before we do, let us first look at the relationship of B2B businesses with lead generation.
B2B Business and Lead Generation: What you need to do
Many people think of digital platforms as only mediums, which are good for businesses to connect with consumers. In other words, the feeling that digital is purely B2C is an anomaly. According to a study done by Hubspot, nearly 75% of respondents stated that they use Facebook for professional reasons.
In the past few years, B2B businesses have come to increasingly rely on digital platforms for lead generation. This involves everything from cold calling to complex inbound marketing strategies. No matter what the KPI of your business, lead generation on digital can help you achieve the same.
Most digital marketers suggest that B2B businesses should always be running more than one lead generation strategy at one time. In addition, it is important to note that the investments for your campaign, should be affordable in terms of gaining the requisite ROIs from your campaigns.
B2B businesses are usually concerned with two important things-
- Lead Quality
- Lead Conversion
In the following section, we are going to look at five great B2B lead generation strategies.
List of 5 B2B Lead Generation Strategies to increase Leads
1. Email Marketing Strategy
A properly executed and well-formulated email marketing strategy continues to rule B2B lead generation. In the past few years, cold emails have come a long way. According to experts, email marketing strategies continues to offer the highest ROIs of any digital marketing strategy in the world. It is important you focus on your email databases, concentrate on the content, make the right pitch, and start reaping the benefits of quality leads for your B2B business.
2. Social Media Marketing Advertising
With the passing of every year, the influence of social media on our lives seems to just keep increasing as are always connected, in the office and while working from home. People are using social media not only for connecting with friends but also for looking at products and services. This is where B2B businesses can run properly targeted campaigns on social media platforms. By creating optimized campaigns, using the right copy, and focussing on the image, B2B businesses can hope to generate high-quality leads.
3. Inbound Content Marketing
When it comes to leads, you can either reach out to interested audiences or let them come to you. Inbound Marketing is a strategy where a B2B business converts its website blog into a real powerhouse of knowledge and information. Consumers and other businesses who are looking for a solution to their problems would then come to the B2B business’ blog for help. This lead generation strategy is known as Inbound Marketing and is quite popular in 2020.
4. Pay Per Click (PPC) Advertising-
While SMM and Inbound Marketing take some time to start showing results, PPC campaigns on search engines offer instant results. Google AdWords continues to be the world’s biggest ad generating platform in the world. Some brands run PPC campaigns right through the year for designated keywords. Even though most B2B businesses are aware of PPC, they fail to create proper landing pages to close conversions and get lead generation form fill-ups.
5. Blogger Outreach for Referrals and Backlinks-
When someone else starts advocating about your brand on digital platforms like search and social, it sends a message of credibility to the audiences. This means that B2B businesses need to start experimenting with newer and innovative digital strategies like Blogger Outreach. The aim is to reach out to bloggers and influencers in your niche and request them to publish content about your brand on their platforms in front of their audiences.
For B2B brands, high quality leads matter as much as conversions. If a brand is not being able to generate the right kinds of leads, it will not lead to conversions. This is because the leads you are generating do not have a serious buyer’s intent. Rather than think of it as a trade-off, B2B brands need to pursue holistic and well-crafted lead generation strategies to increase leads.