Anchor text is a critical aspect for better search engine ranking of your website. This clickable and visible text that points to another URL was one of the ways used by Google for website ranking before the penguin update of Google in 2012. So it was quite easy for the
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Avoid These 3 Common Local SEO Mistakes
Local SEO can make the difference for whether a small brick and mortar shop makes a profit or has to close its doors permanently. If done right, the profits from all the extra leads can be a major boon. If done wrong, the investment can be both a waste of
Why GDPR is set to Change the Face of Digital Marketing
Data security has been one of the burning issues in the digital world for quite some time now. The recent turn of events has raised concerns and increased demands for the stricter regulations. Europe has been the most proactive among all with the announcement of a new set of rules
How Social Media Marketing can grow your Business
Social media has gone from an unconventional marketing strategy to a core element of marketing in businesses of all sizes. However, social media marketing tool works wonders for small businesses. The capital investment is minimum, and if implemented correctly, a social media campaign will help you succeed in your work
How to plan a website revamp for 2018
A website is a powerful tool for businesses, period. When you’ve got your website up and running, you would want to make sure it looks great and that it actually works. However, just because something works, does not mean it can’t be better.Sometimes doing a website revamp work gives you a good