Today’s SEO is not what it used to be a few years ago. It has evolved tremendously, and so have its tactics. SEO experts are trying day and night to crack the changes, but they keep making SEO mistakes.
Here are some SEO Mistakes you might be making.
1) Duplicate Content
Copying content from other sites or your site is illegal. You might think that taking content from your site will lessen the workload of writing new content, but you might be burying your website alive. A website needs to rank high on search engines to generate traffic. Google has stringent policies about plagiarism. Your site is at risk of lower ranking, or de-indexing.
If you need to borrow some information from one of your sites, make sure you credit your source. With the amount of information lying around, why duplicate information while you can write fresh, original content?
2) Optimized Anchor Text
Anchor texts stand out in a web page. Crafting it and adding a twist will work in your favor. The search engine crawler will reward you heavily. Repeating the same keyword for your anchor text all over your website will limit your ranking. The generic ‘click here’ is a waste of words. Use your company name, keyword phrases that are relevant to your brand.
3) Inconsistent URL Formatting
Uniformity is crucial when it comes to URL formatting. Inconsistency in your URL will do much harm to your website and SEO ranking. Your link must always remain the same no matter where you use them.
When you use two unmatched links to the same site, the search engine might interpret it to mean two different pages. When this happens, the search engine will term your content as plagiarized. The results aren’t pretty for your ranking.
The search engine will take the links as two different addresses. Neither of the links will qualify for the top position on the ranking list. Do not be carried away by the different URL formats. Choose one format and stick to it.
4) Poorly Written Content
This is one of the most common SEO mistakes which is done by newbies. Nobody will take your website seriously after reading incomprehensible content. You might do all the SEO requirements but chase away all your visitors because of the content you post on your site.
We are all gifted differently, and if writing is not your cup of tea, outsource it to credible content writers. You might spend on the content, but you will provide valuable information to your visitors and get them to heed to your call for action on your website.
5) Keyword Stuffing
This trick might have worked in the past, but times have changed. You might want to beat the system by flooding your content with your desired keyword. This trick will backfire on you and should be avoided at all costs.
Keywords are crucial for SEO, but they should be placed strategically and should flow naturally in the content. Stuffing keywords makes the content look ridiculous. The search engine ax could fall on your website’s neck as well.
Google will lower your ranking to the lowest page on the realization of this practice. What you should do as an alternative is to use phrases that revolve around the keyword. Add or remove words on the keyword phrase and enjoy top ranking. keyword Stuffing is one of the Biggest SEO mistakes.
6) Website Loading Speed
The worst thing that can happen to your website is slow loading. A study revealed that 40% of people would abandon a site that doesn’t load in three seconds.
Choose the best-shared hosting to prevent your site from crashing due to overwhelming traffic. You can also add a CDN to boost your site’s loading speed.
7) Web Design
The image of your site will either keep your visitors or put them off. Choose professional fonts and graphics that do not overshadow your brand. Let the design be simple and attractive. A well-presented website will be taken seriously and will lead to return visitors and potential customers.
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