Do you have a digital storefront? With increasing reliance on online shopping, having a website has become inevitable for every business. It displays all product and service offerings with prices, letting customers purchase on the spot.
In short, it acts like a virtual store that is open round the clock. But what if your website has loading issues or people are unable to checkout? Unsurprisingly, your job doesn’t end after creating a website; you have to make consistent efforts to improve the user experience.
Analyzing the website design strength is beyond checking for ‘404 errors’ or ‘under construction’ logos. In the 21st century, you have to keep tabs on loading speed, mobile-friendly navigation tools, etc.
Although marketers can feel overwhelmed with all these details, tools such as Google Analytics can streamline this process. In addition to website improvement, it tracks how traffic comes to your site and how long visitors stay. So, why not add Google analytics to your site?
It is the most comprehensive data tracking tool, giving you insights into website performance. Thus, instead of making blind guesses, you can leverage user behavior and stats to improve the website.
However, many users get lost in pretty charts and graphics. If you also struggle with data comprehension, let us help you out. Here are six tips on how to use Google Analytics data for improving the website.
Discover Traffic Sources
Today, people don’t come across websites randomly. They either search through keywords, click on external links, or come from social media profiles.
Do you know your traffic source? Website analytics helps in discovering traffic sources while offering suggestions on how to drive more traffic. As a marketer, there are many perks of knowing your visitor’s reference. You can find new content formats, identify gaps on your site, and better understand the audiences.
However, when it comes to analyzing the traffic, feel free to download a site traffic checker tool to get an in-depth traffic overview. You can apprehend the desktop to mobile ratio, number of site visits, and information about the company’s top rivals. With a keen understanding of traffic sources and stats, you can redefine your target audience and create more customer-centric advertisements.
Examine the Bounce Rate
At times, people click on your webpage, but within a couple of seconds, they bounce by hitting the back button. Do you know why? Google Analytics data examines the percentage of single-page visits on your site.
So, suppose if your traffic is navigating away from your site within a minute. In that case, it means something is wrong with the webpage interface. There could be significant zooming in and out problems, inadequate call to action, or the products might be taking forever to load.
All these factors increase the bounce rate, reducing conversion chances. Fortunately, Analytics data offers incredible suggestions to reduce bounce rate and drive potential leads to the site.Have a look below.
- Generate enticing and precise content to convey the brand message across quickly.
- Enhance the graphic appeal of your landing page by using different website layouts.
- Create an exit-intent popup, for instance – do you want to miss out on a fantastic collection. It encourages visitors to catch a glimpse of the entire webpage, reducing bounce rate.
New vs. Returning Customers
At times, brands chasing new leads forget about their existing customers. Fortunately, Google Analytics data can help keep track of every visitor adequately. It oversees the number of people visiting for the first time and how many are on their second or third visit.
This data will help you determine whether SEO is working on captivating new customers or not. Likewise, it will evaluate whether your webpage is succeeding as a meaningful resource.
Marketers can leverage AdWords or display advertising to land some lead prospects. Otherwise, you can also seek backlink opportunities on quality sites to bring referral traffic. Nevertheless, if you want to increase the ratio of returning visitors, improve the user experience.
Conduct an Annual Content Audit
Content plays a vital role in a website’s performance. Although the primary goal is to attract quality leads and turn them into customers, content marketing offers additional benefits. It can bring quality leads and traffic while boosting on-site engagement rates. In this website improvement project, use Analytics data to streamline the content marketing strategy. Here are a few tips.
- Google Analytics can identify past best-performing content marketing pieces. Thus, add similar ideas to your current editorial calendar.
- It will help you eliminate content that no longer reflects business goals, mission, and vision.
- You would learn about the importance of visual content, encouraging you to create infographics, videos, and images.
Find Keywords Driving Traffic
All those searching for your business use words and phrases to find you. Surprisingly enough, Google Analytics data can reveal the keywords people use to reach a brand’s website. Firstly, you have to connect Google Analytics with a search console to view your organic keywords.
After this, you can see the analytics report and assess organic keyword conversions. In case organic keywords are not driving conversions, you have to find high-ranking ones.
Start extensive keyword research to secure your position in the top results. Alongside rankings, analyze keyword competitiveness, search intent, difficulty, and search volume.
If the search volume and keyword difficulty are high, targeting that keyword won’t bring any customers. Thus, settle for less-competitive keywords to ensure people can find your site readily.
Furthermore, Analytics data can also track referral keywords – the ones you can use for creating backlinks.
Assess Behavior Patterns
Apart from displaying valuable metrics, Google Analytics lets marketers conduct user flow analysis. It unfolds behavioral patterns, how visitors explore a webpage, and what steps they take before the final purchase decision.
Similarly, it shows which content format is has the highest engagement rates. Thus, if people are interacting with videos on your site, spend more resources on it. And get rid of all content that is not bringing results.
Moreover, these insights can disclose weak points in the sales funnel. If a user returns after adding products to the cart, you can find ways to turn a potential lead into a conversion.
In addition to reducing the drop-off rates, assessing behavior patterns can boost sales and revenues. Besides this, you can create customer-dimensions and metrics in your Analytics account. It will collect all data relating to your customers – website visitors, clicks, conversions, helping you increase retention rates.
Believe it or not, but Google Analytics data holds the power to streamline your entire digital strategy. It improves website performance with behavioral assessment and content audits.
Likewise, it examines traffic sources and finds relevant target keywords to boost conversion rates. Most importantly, this data offers ways to improve user experience. As a result, you get to enjoy higher rankings on SEO. Therefore, learn to utilize this data to bring your site to the top results.