The Instagram Story Highlights was introduced in December 2017. We can just create the highlights of the Instagram Stories, highlight stories act as an extension of the Profile Bio.
Highlights play a very vital role in the promotion of the brand, many brands and business using this feature for brand promotion. In the Instagram Story Highlights, you can keep the post online till you don’t want to delete.
If you use the Instagram story in the right way then you can get lots of benefits from it in promoting your brand. We have mentioned some few tips for using the highlights in brand promotion.
Highlights Your Products in Instagram Stories
If you are running an e-commerce, garments and home accessories brand then you should need to showcase your products as highlights in the Instagram stories.
This is the best technique to promote your business on the Instagram, whenever people come to your profile 80% of them must watch your highlights stories and maybe they show their interest to buy your product, so we recommend you to use the highlights your products in the Instagram so how can you increase your product sales.
Usually, on the Instagram story, the post remains online for 24 hours but if you highlight the story then it will remain till you don’t want to delete the story.
Gain More Traffic to Your Blog or Website
If you have a blog or a website then you can increase your traffic by using the Instagram stories. When you make any Instagram story highlight must put your Blog post URL there.
As we know Instagram is the huge community, millions of people from all over the work are linked with this platform so when you create the Instagram story highlight with your blog post URL.
People who come to visit your story might be they reached to your blog or website, the traffic on the blog will depend on the views on your story so for higher traffic you need more views on the Instagram story, only two ways for increasing views the first one is a huge number of following and the second is you need to buy instant Instagram story views.
The only drawback is that you can put the URL if you the following of more than 10k.
You Can Teach Your Audience
As you are running an eCommerce, home accessories and fashion brands on Instagram and you are launching the products from time by time then don’t you think that you need to teach your audience about the products such as the purpose of the product, how to use the product, pros and cons of the product.
It is the best way for the digital marketing of your brand over Instagram and literally, you can increase your product sales.
You can teach your audience via live streaming and IG TV, if you are using live streaming then you can set the video on Instagram Story highlight after finishing the live streaming. The one more benefit of this strategy you can create a bond with the audience and in results, you can get better engagement results.
Highlight Your Attended Events in the Instagram Story
This tip is especially working for the realtor on Instagram. The real estate agents are always on the travel and they are visiting new places and attending the events.
This trick will help you in two ways the first one your audience will come to know about your lifestyle and what do you do in your daily life routine. The second one is you are sharing your experience of the event, and you are reviewing that place or event.
If your Instagram account is all about the real estate then you should have to create highlight Instagram story for the events just because every new user who will come to see your profile watch your lifestyle and daily routine events.
Share Your Customer and Client Achievement
If you are running a brand on Instagram and your audience buying products by trusting on you. If your customers and clients are sharing their feedback then you should encourage their feedback by sharing it on Instagram Stories, you know what you will get lots of benefit from it when you share it as a highlight.
For example, if the new user comes to your profile by searching the product if he or she watches the feedback of your past clients and customers then might be that new user will trust you and interest to buy your product.