If there was just one thing you could focus on to increase your conversions this year, it should be email marketing. It is estimated that by the year 2020, there will be more than 3 billion email users. Combine that fact with the idea that around 86% of consumers state that they enjoy receiving monthly promotional emails from companies they already do business with, and you start to see the benefits of email promotions.
However, there are many different options when it comes to sending out emails. There are third party emailing companies, free hosting services, and paid hosting services. When it comes to business email hosting service, not every option is equal. A service that specifically caters to small businesses is much smarter than other options because it provides a number of benefits.
Business Email Hosting Service
Benefit # 1: Keeping Lines of Communication Open
One of the biggest benefits to a business email hosting service is keeping your website and your email host separated from one another. For one thing, if you host both on the same domain, you risk everything going down at one time. Your host might go down and your email will be down as well. Panicked clients won’t be able to reach you until the site goes back up, which could really harm your relationship with your client.
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Benefit # 2: No Migration When You Move Your Website
From time to time, you will likely move your website to a new hosting company. Let’s face it, hosting companies sometimes turn out to be not so great. You may decide to move for a better price, faster speeds, or any other number of reasons. Moving your DNS, zone files, and mail exchanger record (MX record) is not an easy task. Almost always something doesn’t transfer quite right, is corrupted, or there are any number of other issues when trying to transfer your email to a new server.
When you separate out your email, moving your domain files becomes that much easier. An added bonus is that your email is still going to work even while your domain is propagating to the new server because it isn’t on that server.
Benefit # 3: Looks More Professional
If you received an email from email@example.com versus an email from firstname.lastname@example.org, which one would you be more likely to open? Using a custom domain name looks more business-like and people are more likely to trust content that comes from that email. On top of looking more professional, it lends itself to branding your company. Every time a consumer receives a marketing email from you, it will have the same domain name. Many will also allow you to upload your own logo.
An added bonus of hosting your email away from your place of business is disaster recovery. If your building (and internal server) is damaged in a natural disaster, you will still be able to easily communicate with your customers, because your email hosting is located at a different location.
Benefit # 4: Additional Features
Free email accounts don’t typically offer a lot of additional features, although some will for an additional cost. With a business email hosting account, you’ll receive benefits such as additional storage space, spam protection, brute-force attack protection, and recovery points in case you lose email and want to restore to a previous point in time.
Keep in mind that most email hosting companies also allow custom configurations. If you need to use multiple domains or emails, they can provide that as part of the overall service.
Benefit # 5: Saves You Money
As your business grows, you might think it is a great idea to host your own email. However, this requires not only purchasing a costly server, but you will have to hire an IT person to run the server and keep it updated. Between the cost of salary, benefits, and equipment costs, it will likely be much cheaper to outsource your email needs to a business email hosting company instead.
You also will be assured that the people managing your email server needs are highly trained professionals. Since paid email hosts specialize in that area of technology, they understand how to secure your email and keep it up and running 24/7.
The fact that most email hosts offer scalable services will save you even more. You will only have to pay for the level of service you currently need but will have the ability to upgrade to more storage, more mailboxes, and so on as your business grows.
Your email is one of the most important aspects of conducting business from day to day. It is important that you choose the best service for your growing business. Most paid services can meet your needs both today and in the future. These specialty services essentially grow with you at the rate you need.
ScalaHosting business email hosting services will allow you to have reliable and quick access to your email communication 24/7 for just $0.50 per month for the first 6 months.