One of the much-debated concepts in SEO is TF-IDF. TF-IDF or term frequency-inverse document frequency is a metric utilized to identify the relevancy of terms in a document.
In fact, SEOs have seen its potential and they started using it along with SEO keyword research to assess content optimization since it helped lower down the power of function words.
But the question is, can TF-IDF help your SEO? Well, the answer is YES. Here’s how this metric helps your SEO.
TF-IDF: How It Can Help Your SEO?
Looking for co-occurring terms is where this metric comes into play. For you to obtain a list of co-occurrence ideas, it is recommended that you look at myriads of pages, preferably around 20 to 40 pages.
The good thing about TF-IDF is that it is very easy to use. All you need to do is follow the steps below.
Step 1: Create your content
Keep in mind that we are not advising you to create TF-IDF the main purpose of your content.
At the end of the day, unnatural writings will not convert even though the page brings the needed traffic and ranks high. Thus, the first that you need to do is write whatever you have on your content plans.
Step 2: Use a TF-IDF tool
The majority of these tools are working in the same approach. You type the URL as well as the keyword you want to optimize.
Then the tool will check the pages that rank on Google for that word, parse the content, calculate the TF-IDF, and compare the stats of your content to your competitors. With simple tools, you will be able to obtain a single-keyword list.
Step 3: Improve Content Using the TF-IDF Co-Occurrence Suggestions
Many phrases will simply be the same as what you have in your content already. If correct, then consider using them along the way. Some phrases, on the other hand, will point out a new topic that hasn’t go across your mind yet.
Go through the ideas and think of possible ways to utilize them in your content without being fixated about them.
Most of the time, you will see TF-IDF utilized as a clickbait article either promising the principle to be the reverse-engineered of Google algorithm or busting TF-IDF”s myth. But we encourage you to use the opportunities and take things for what they are. If you do this, TF-IDF can surely help your SEO.
Please include attribution to with this graphic.