Make way for the marketing which reduces human efforts and also reaching out to people across the globe within a matter of minutes.
Gone are the days where you use to stand in traffic and watch those gigantic billboards, but as the technology came into existence, it set various standards to market a product.
But before getting into the insights of digital marketing let me tell you what is traditional marketing and how they were and are still in practice.
Traditional marketing is a broad category and involves various aspects of advertising or marketing a product and services. Traditional Marketing was also mainly word of mouth which bought the equal amount of users as the categories listed below.
Traditional marketing can be classified into following categories,
- Print Media: Marketing done through newspapers, magazines, basically all those who come in print.
- Broadcast media: the advertisements which are made through radio and television also advertisements which appear during breaks in the movie theatres.
- Telemarketing: marketing which contacts customers through telephone, here the primary motive is to convert leads into sales directly(person to person)
These are the common modes of getting a brand promoted in the traditional marketing but then it requires a lot of workforces.
In came digital marketing in the 2000s and transformed the way we market a product, and the stats are enough to justify my point as approximately as nearly 3.5 billion people have access to the internet. If you are looking for a company that supports you through the digital marketing process then look no further as Skimbox, the best digital marketing company in India experts provide you the best of services in great quality in no time.
Also read: Drive People Crazy: Create An Unforgettable Personal Brand For Your Start-Up or Career Part 1
There are various ways to promote a product online and I have listed a few below:
1.Search Engine Optimization
SEO is just an organic way of ranking a company’s website higher on search engine sites like Google and Yahoo.
Factors that are considered while ranking a website higher are the keywords, relevance, etc.
SEO can be classified into two types, On page optimization and Off-page optimization.
On page, depends on the distribution of keywords and the content quality of your site. Whereas Off page optimization is beyond the control of your website.
2.Search Engine Marketing
SEM manages to rank your site higher whenever a person types in a keyword.
SEM is the next step after SEO, and it involves ad auction, bid, and quality score. There goes a lot of money in the bidding process as everyone eyes the most searched keyword.
3.Social Media Marketing
Well, this kind of marketing grabs massive audience all with the help of sites like facebook, twitter, Instagram and all other existing social media sites.
SMM’s primary objective is to generate quality content that will help in building brand awareness and reach the target audience.
Must read: HOW SOCIAL MEDIA MARKETING CAN GROW YOUR BUSINESS
This is a crucial step in digital marketing as they say “Content is the king” in here.
Quality content helps in maintaining or creating relationships with the prospective customer. And the company should make sure that the content is unique and informative in some manner.
Must Read: CONTENT MARKETING TOOLS TO MAKE YOUR SEO BETTER IN 2018
5.Pay per click(PPC)
Reach your target audience in quick time with PPC campaigns. PPC is ad campaigns which you pay every time someone clicks on the ad. It produces fast result aiming the right audience at the right time and the right place.
Also read: 8 Tactics That Unicorn Startups Use to Grow
How long the business runs entirely depends on how much of your time you spend on marketing it online. And this where a company like Skimbox comes into action on all the features that I listed above Skimbox gives you exactly that. And not only does it market your brand online but also leaves its mark by adding a top-notch service to it.
And the services like mobile page optimization it makes Non-PC users satisfied as well. Leave the internet part to Skimbox and wait for the traffic you about receive and you only need to focus on the business part.
If your business is not on the internet then get here as soon as possible and if not Skimbox is there and will always be available. Skimbox is rapidly growing and is headed by Aman Shams, along with a small team of digital enthusiasts who make sure that a small or medium company will also have a great future digitally.
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