This SEO tip 3 article will cover the following areas.
- Keyword traffic Vs. SE traffic
- How to land a keyword
- When to land a keyword
- Making choices when choosing a keyword.
Keyword Vs. SE traffic
Now keyword traffic and normal search engine traffic are two different things, first of all, SE traffic can be obtained if you have a link to another person’s website and someone else browses to that certain website and then goes to yours, much like buying high traffic backlinks, this is also done a lot at Techcrunch, its the reason everyone is so eager to get themselves reviewed by Techcrunch, plainly for the traffic.
Now keyword traffic is a whole another thing, its when your website itself is indexed/ranked on a great keyword which is either in the top 10 trend at Google or is the latest trend in general and people are searching it actively, one of the most overused keywords have been proxy, free online games, poker, poker cheats and myspace proxy. Keyword traffic is much much larger in quantity but has the potential of dieing out over time whereas SE traffic is much more stable (and low).
How to land a keyword
The best way (which I tell my clients) is to get unique content and market it well or make friendships/relations with fellow bloggers and be in touch with them on the regular and ask them once in a while to review your latest post or news on your site, this can not only get you real validated backlinks but also give you a bit of authority in google, to do this the right way is to make content that will get the people commenting and reviewing your post, I only say this because if you want real high-value backlinks, all you need is good content and great friends with high pr sites/blogs.
Now if you want it or not your site will land a keyword itself over time (usually 5 months) for the first 2 weeks the site you are working on goes up and down, in and out of google this is because there really isn’t any trust established, google is still searching for resources that validate that your site is unique and is worthy to even land its main keyword (domain name without TLD), there have been many many cases when a site will not rank on its main keyword, its because the webmasters are either not working on the main keyword or the site hasn’t been recognized by google yet.
The only best and proven way to land a keyword is choosing one keyword and sticking to it for one, and then just unique content that is acceptable to review by other site/blog owners. I’d prefer people reviews from high authority blog owners over anything, a real true review that tells people about your site/service, those backlinks will be worth more than directory submissions or link exchanges in many many ways.
When to land a keyword
This is something that most of my clients think they have to do from the get-go, well it is definitely possible to do it from the next day if you have the right kind of contacts or an interesting enough site, the best time to land a keyword is definitely when your site is well established and working up some heat here and there, you don’t want to get potential loyal visitors to come and find nothing on your site now would you?
3 months after your site’s release or a complete site is the best time to actively trying to land a keyword.
Making choices when choosing a keyword.
Ok this is like the decision making time, what you choose at the beginning will serve you for months or years to come, I never suggest my clients target multiple keywords at the same time since the effort put into them gets dilute, you have to pick one keyword and just get at it like a rabid dog, the results will always be in your favor, you can always choose a mainstream keyword, some are now considered Cliché nowadays such as proxies with “myspace proxy” or arcades with “free online games” or blogs with “make money online”.
You can go either way, the hard work will definitely pay off at the end.
Author bio: Rosa Broughton is a writer and editor at Graduateway.com. Rosa Broughton has been working with writing challenged clients for over two years. She provides writing and editing services. Her educational background in journalism has given her a broad base from which to approach many topics.